Posts Tagged 'twitter'



Why do I love Topify

There has been lots of buzz online surrounding the beta launch of topify, an innovative service from my friends Arik and Ouriel, providing an email access to your twitter notifications. You can ask for an invite to the beta version by starting to follow @topify.

What does Topify do?
I set my twitter preferences to email me whenever I get a DM (direct message). The problem is (was actually) that I cannot ‘Reply’ to those messages – I need to go to my twitter application (mobile, web, desktop) and ‘Reply’ from it. Topify solves that problem. Another feature Topify offers is the ability to follow the people following you – directly from your inbox. You can see the short bio of the person, his/her last update, # of followers/following and other metrics. Want to follow – just ‘Reply’ to the message.
Ezra was kind enough to volunteer for this demo – thanks man! The email thread I captured below has 3 messages: DM I got from Ezra, my reply to him and Topify’s confirmation of that reply. It’s very simple and easy.

You can see the DM Ezra sent me ‘can i volenteer?’ on the top of the image.
Clicking ‘Reply’ via Gmail sends a message to ‘xxx_d_twitterusername@topify.com’ – where xxx stands for a unique topify user, ‘d_twitterusername’ is quite obvious.
Last message in that thread is the confirmation from topify that my message was sent to Ezra.

Now all I need someone to develop is a character counter for Gmail – since twitter allows up to 140 chars, and I’m using Gmail to reply, I lost count of the words, and my message got cut by topify. Arik/Ouriel – planning something like this?

Prof. Sheizaf Rafaeli – The Twitter Phenomena

Prof. Sheizaf Rafaeli is a known tech figure in the Israeli landscape, a columnist in several newspapers and Director of INFOSOC – Center for the Study of Information Society at the University of Haifa. In yesterday’s Calcalist, he wrote a column titled ‘The Twitter Phenomena‘, trying to understand why the micro-blogging social media service hasn’t won us (Israelies) over. Sheizaf also refers to the different add-ons (eco-system if you’d like) twitter has helped cultivate, such as twitpic, tweetdeck, tweetfollow, twitterfeed and others.

The phone was born to allow faster communication; Wikipedia offers free access to (open-source) knowledge; commenting (talk-backs) gave people the opportunity to vent. Twitter created a new form of communication, and an eco-system of add-on services.

Sheizaf’s column came in an excellent timing, with IBM Software Forum and Luis Suarez’s post. At IBM Software Forum Niv Calderon talked about monetizing social media, focusing on twitter – with public and corporate examples, such as Ford Motors, Comcast, JetBlue and Chris Brogan – showing how you can reach 1.5m impressions (people) with a single tweet. There’s definitely money in it. Niv recorded his lecture on video, which I’m sure he’ll post soon.
Mid-week I noticed Luis’s post, ‘Using twitter in the enterprise, by Ed Yourdon‘. Luis also focused on twitter as a corporate tool, linking to other posts talking about the business value of twitter, and of course, Ed Yourdon‘s presentation.

I view twitter as a sales and marketing tool. If you happen to follow me around, I’ve been known to tweet about the stuff I sell, people I meet, posts I read, events I speak at. Being interconnected to other social networks (like facebook), updated easily from a variely of end-user devices, focused and captured audience – it’s easy to understand why this micro-blogging tool has reached 6m users. Lotus Software has strengthened its brand name in Israel, and gained some ground against the local competition because of twitter.

As for twitter in Israel, Sheizaf predicts twitter will, eventually, catch on, and Israel will quicky adopt the micro-blogging tool, much like we did with facebook not too long ago…

Links:
Sheizaf Rafaeli – The Twitter Phenomena (Hebrew)
Luis Suarez – Using twitter in the enterprise, by Ed Yourdon
IBM Software Forum
Niv Calderon
Pew Study – Twitter users are mobile, urban and engaged online

IBM Software Forum is tomorrow – Lotus agenda

With over 600 people at the guest list, 70+ for Lotus Software only, it’s gonna be hard forgetting IBM Software Forum – but, just in case, it’s TOMORROW (Thu), at Cinema City.
The event will start at 15:00, with some social networking and refreshments, and at 15:45 we’ll break into the six sessions. The Lotus session will include three speakers – myself, Niv Calderon and Amir Belferman from Amidar Housing. Here’s what’s planned for Lotus:

See you all tomorrow 🙂

IBMres’ blogs

IBM has an excellent presence online, not just ibm.com but also the social space.
Although there’s no official IBM twitter/facebook/blog, there are thousands of IBMers on twitter, facebook, linkedin and other social sites – and hundreds of bloggers as well.

Just in case you’re looking for some IBM bloggers, you can find them (including yours truly) over at ibm.com/blogs. There’s also IBM Social Computing Guidelines, that define how IBMers should present themsleves online – worth the read.

Barcelona and Verona

Flying out to Europe tomorrow, quick business travel, until Friday.
I’ll be at Barcelona Tuesday afternoon through Thu morning, and in Venice Thu evening.
If anyone wants to meet up for some drinks and conversation, post a comment here, @dvirreznik or email dvirreznik at gmail.com. Since it’s a business travel, and I’m not alone, will do my best to accommodate the requests.
Adios 🙂

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.