Jeff Schick, VP Social Software for IBM Software Group, visited Israel back in September, for a very intense 36 hours, during which he and Arjan Radder (Social Software Sales Mgr., IBM Europe) met with customers and analysts, talking about enterprise 2.0, collaboration within the firewall and empowering the workforce. The last interview Jeff had was with my friend and social media colleague Blonde 2.0 (aka Ayelet Noff) – talking about how IBM is embracing social media tools internally and what future technologies the market can expect from IBM in that field. The video interview Ayelet did just went live on her blog.
Link:
Blonde 2.0 – A talk about IBM’s social software technologies
Posts Tagged 'פייסבוק'
Jeff Schick talks to Blonde2.0
Published November 12, 2008 Uncategorized ClosedTags: ayelet noff, ibm software, israel, jeff schick, lotus connections, social media, ישראל, לוטוס, מדיה חברתית, פייסבוק, קהילה, רשתות חברתיות
Twitter in Israel
Published October 31, 2008 Uncategorized 3 CommentsTags: collaboration, israel, jeff pulver, lev cinema, social media, twitter, ג'ף פולבר, ווב 2.0, טויטר, ישראל, פייסבוק, קולנוע לב, שיתופיות
With twitter gaining momentum, I’m starting to see more Israelies followers – GO Israel! Although the enterprise adoption of twitter in Israel not as the US or European one, there are plenty of people out there twitting, who are working for Israeli companies, ranging from Hi-Tech, Advertising, Consumer Products, Retail and others.
Lev Cinema is one of the veteran chains of cinemas in Israel (25 years), doing its best to succeed in todays world, with broadband internet aceess, DVD, LCDs and video streaming. It recently opened it twitter account, @lev_cinema, and its first action of business was to gather as many followers as possible – # of users is the key indicator when it comes to any web 2.0 business.
I was very happy to see they opted for a unique marketing activity, that has a high cost vs. benefit value – free screening of Coen Brothers‘ latest film, Burn After Reading. It was also an opportunity to meet almost 70 Israeli twitters, most of whom I haven’t met in person.
The screening was super, movie was funny – too bad I arrived late (I was counting on commercials to make it on time, which surprisingly enough, there were none) and missed the gathering.. 🙁 Fortunately, Israel was there to take some pictures, so there’s a proof I was there.
As I (and others) commented in the post (Hebrew), I kind of hoped there would be a more formal gathering, before the movie started. People seating at the cinema, lights on, 15-20min discussion on social media in Israel, ROIs, best practices, ideas and feedback, something like that. I mean, you already have 70 twitters at one place – why not make the most of it? Nevertheless, it was an excellent activity, leveraging the use of social media, specifically social media in businesses.
Guess I’ll meet you guys (and gals) at one of Jeff‘s social gatherings this week.
IBM/Lotus User Forum – 3 days away
Published September 6, 2008 Uncategorized ClosedTags: ibm, israel, lotus, יבמ, כנס לקוחות, מנורה-מבטחים, משרד האוצר, ניהול ידע, פייסבוק, רשתות חברתיות, שיתופיות
Been getting a lot of feedback from customers and colleagues about the importance of this user forum, and we definitely plan to host more like it, with 2-3 customer success stories and an IBM demo. The event page at ibm.com/il is also live (4 days), where we’ll upload the slides and some pics from the event. The expected attendance is surprising, with some 110 people (!): over 70 RSVPed at FB, others commented at TheMarker Cafe (here, here and here), dozens have either email/text me, and some registered at friendfeed. Amazing!
This is actually the first event at IBM Israel (that I’m aware of at least) that was advertised using social media only, without the traditional DM (direct marketing) tactics – email, distribution lists, advertising, articles, interactive, phone calls, etc. Sometime next week, after we’ll have time to study and evaluate the outcome, I’ll post my impressions (and lessons learnt) of organizing an event using social media only.
In the meantime, I’ve conculded my intro presentation (first slide above), which will be posted after the event at ibm.com/il/news/events/cm1 and my slideshare space. The presentations of Sharon Ben Haim (Ministry of Finance) and Gabby Shoval (Menora Insurance) will also be available at ibm.com/il.
See you all Monday @ 15:30 !
IBM’s ‘Facebook’
Published August 13, 2008 Uncategorized ClosedTags: beehive, ibm israel, lotus connections, social networking, themarker it, דה מרקר, חברתי, יבמ, ישראל, כנס, לוטוס, ניהול ידע, פייסבוק
Enterprise social software is gaining momentum in Israel towards the end of 2008, a trend that I believe will become stronger in 1H 2009. In a great timing, just before our KM and Collaboration User Forum, where we’ll demo IBM’s social software solution, TheMarker IT published a great article discussing enterprise 2.0 examples, from Deloitte, IBM and Best Buy.
The implementations vary from one company to the next, but the goals are similar: higher employee retention, knowledge sharing, win young talent, support global operations, shorten development cycles and others.
IBM’s Beehive, is a natural evolution of the company world renowned BluePages solution (employee directory), an inhirint part of IBM Intranet (w3):
“Very early on, we recognized the importance of connecting people within IBM and moving beyond a static view of the individual,” says Jeff Schick, vice president of social software. The heavily used directory includes 450,000 employees and gets 6 million lookups per day.
Although Beehive is still experimental, there are already some 38,000 employees (in just 9 months!) actively using Beehive, with actual benefits:
For Michael Ackerbauer, a manager in the CIO’s office at IBM, the results are already in. He learned about Beehive a year ago, and “I quickly got hooked,” he says, especially since he manages a team of developers who work remotely. “It’s valuable for the team to get to know me on a personal level, and I like to get to know them.”
Jeff Schick, VP, Social Software, IBM SWG, provides an advice for companies looking at social software solutions:
“Knowledge workers today have no time to add new activities to their day; they’re looking for how to work smarter,” Schick says. “Poor user adoption is rarely because users didn’t know how but rather didn’t see why.”
If you RSVPed to our user forum event Sep. 8, you’ll have the opportunity to epxerience Beehive first hand, along with Lotus Connections – IBM’s social software for the enterprise solution, which is based on our internal experience. Seating is limited, so RSVP now.
Update:
TheMarker IT artilce is a translated (with permission of course) version from The Industry Standard, ‘Social Networking Behind the Firewall‘.
Links:
TheMarker IT: IBM’s ‘Facebook’ (Hebrew)
Event: KM and Collaboration User Forum, Sep 8th, IBM Israel
The Industry Standard: Social Networking Behind the Firewall
IBM: Web 2.0 Goes to Work for Business
IntranetBlog: http://intranetblog.blogware.com/blog/_archives/2008/7/7/3781562.html
IntranetBlog: Beehive builds buzz at IBM
KM and Collaboration User Forum – Sep 8
Published August 6, 2008 Uncategorized 6 CommentsTags: collaboration, ibm israel, lotus, בלוג, דביר, ווב 2.0, ויקי, יבמ ישראל, כנס ניהול ידע, לוטוס, לקוחות, סיפורי לקוח, פייסבוק
When you start getting questions from colleagues and customers about a user forum that we publicized using facebook alone, you begin to understand the power of this new media. In our FB event page there are 61 confirmed participants and additional 40 in maybe attending status – and there’s still a month to go. Here are the official details on our KM and Collaboration User Forum – Customer Talk, set for Monday, Sep. 8th, at IBM Israel.
Intro:
Many organizations are looking for easy solutions to manage (and deploy) knowledge management and sharing technologies, which also leverage existing infrastructure investments. Success stories and best practices are always needed, and our WebSphere Portal solution has some 6,000 customers worldwide. In this upcoming user forum I will speak very little. The portion I do speak will be to narrate the demo we have planned at the last slot. We are leaving the stage to our customers, that include leading local and international companies such as Bank Hapoalim, TEVA, Ministry of Finance, Ministry of Foriegh Affairs, Minsitry of Transportation, Amidar Housing, Standards Institutue of Israel, TARO, Meuhedet Health Company, RAD, Bank Leumi, Discount Bank, NESHER Cement, Nirlat, OPAL Future Technologies, Pelephone Communications, Israel Securities Authority and others.
Target Audience:
Social managers, knowledge management specialists, marcom, team leaders, HR people, IT staff, consultants and analysts, procurement – basically anyone who wants to share knowledge internally or externally and looking for a solution.
Agenda:
15:30 – Networking and (light) food
16:00 – Welcome – Dvir Reznik and Alex Balk, SWG, IBM
16:15 – Customer talk: Unified Messaging Platform for a Paperless Office – Sharon Ben Haim, CIO, Ministry of Finance
16:45 – Customer talk: The Portal as a Workspace – Gabi Shoval, CIO, Menora Insurance
17:15 – Customer talk: TBD
17:45 – Leveraging Web 2.0 solutions for sharing knowledge, the IBM Story – Dvir Reznik
18:30 – Panel and Q&A with speakers – Sharon Ben Haim, Gabi Shoval, Dvir Reznik, Alex Balk
Registration:
There are several ways to register, you can choose one or many:
- Event page on facebook (must be a registered user at FB) – http://tinyurl.com/km-stories-ibm
- Comment to this post
- Register at The Room (FriendFeed)
- Text message your name, email and company to my cellphone (052-2554344)
- Direct tweet me @dvirreznik
