With twitter gaining momentum, I’m starting to see more Israelies followers – GO Israel! Although the enterprise adoption of twitter in Israel not as the US or European one, there are plenty of people out there twitting, who are working for Israeli companies, ranging from Hi-Tech, Advertising, Consumer Products, Retail and others.
Lev Cinema is one of the veteran chains of cinemas in Israel (25 years), doing its best to succeed in todays world, with broadband internet aceess, DVD, LCDs and video streaming. It recently opened it twitter account, @lev_cinema, and its first action of business was to gather as many followers as possible – # of users is the key indicator when it comes to any web 2.0 business.
I was very happy to see they opted for a unique marketing activity, that has a high cost vs. benefit value – free screening of Coen Brothers‘ latest film, Burn After Reading. It was also an opportunity to meet almost 70 Israeli twitters, most of whom I haven’t met in person.
The screening was super, movie was funny – too bad I arrived late (I was counting on commercials to make it on time, which surprisingly enough, there were none) and missed the gathering.. 🙁 Fortunately, Israel was there to take some pictures, so there’s a proof I was there.
As I (and others) commented in the post (Hebrew), I kind of hoped there would be a more formal gathering, before the movie started. People seating at the cinema, lights on, 15-20min discussion on social media in Israel, ROIs, best practices, ideas and feedback, something like that. I mean, you already have 70 twitters at one place – why not make the most of it? Nevertheless, it was an excellent activity, leveraging the use of social media, specifically social media in businesses.
Guess I’ll meet you guys (and gals) at one of Jeff‘s social gatherings this week.
Thank for the compliments. 🙂
As Israel said, we took all comments and suggestions to our attention for future events.
Israeli blogshere and twitter users is not only tiny, but is also lack of the financial resources that justify investing in web 2.0 tools such as blogs and twitter.
In the bottom line and especially these days, positive ROI is crucial.
Omer,
You’re absolutely right, and thanks for the comment.
Companies are still looking (very hard) for web 2.0 ROI, although they do see the need. As for Enterprise 2.0 – it’s more of ‘I want to hear/know what everyone else are talking about’ – showing ROI behind the firewall is more difficult, but feasible.
Still, there are companies in Israel who are taking the leap, thanks to strong executive sponsor, such as Bezeq: http://cafe.themarker.com/view.php?t=539468 and http://it.themarker.com/tmit/article/4239 . Excellent example of web 2.0 adoption, internally (= Enterprise 2.0).