The early days of B2C (aka web 0.1)

Nowadays it seems trivial, the internet. I am doing pretty much everything online, and if it’s not available online – chances are I will not look at it or consider any other action.
Been visiting a veteran Lotus Notes customer the other day, when I came across this poster, from one of IBM’s old campaigns, e-business.
Lou Gerstner, IBM CEO and President in the 1990s mentioned the term in his book, referring to IBM’s internet and marketing teams. Seeing this poster was like taking a time machine back to 1998… :-))




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.