An archive of my writings from 2007 till 2011. If you're interested in the recent stuff, visit my Tumblr at dvirreznik.com.
Just arrived at TheMarker Com.Vention, day 2 of this annual Internet conference, that gathers all the who’s and who’s in the local industry.
I’m at the IBM booth, showcasing IBM/Lotus solutions for ‘Web 2.0 goes to Work‘ (or Enterprise 2.0) – Social Networking, Knowledge Management, Portals and Instant Messaging Platforms.
Heads-up: Hebrew links coming up…
Today, Feb. 12, is the Safe Internet Day in Israel. The initiative from the Ministry of Education, along with several businesses and organizations, strives at teaching how to practice ‘safe internet’, particularly for children, who are most susceptible to the dangers of the web.
Recent technological advances have created 2 conflicting trends: 1) the internet is more accessible; 2) anonymity thrives.
Most of the people I know are contributors now, UGC providers. They blog, comment, talkback, respond, speak – everyone has something to say. You can comment in good taste or not in good taste – it depends solely on your personality. I will never talk down or insult someone on the web, no matter what he/she wrote, either on their own or as a comment.
If you know Hebrew, you’re welcome to the ‘To the Surfers’ Knowledge’ website (free translation). It’s the website of the 45-min show aired today, covering many aspects of how to practice ‘safe internet’, and what dangers lay inside the web – phishing, talkbacks (Israelies are talkbacking more than 55,000 times a day!! I had no idea), guerrilla marketing, and much more. At the Safe Internet Day website there are more links for your benefit.
I really liked this clip of Uri Gotliv, a stand-up artist hosting a late-night show in Israel. After the first episodes, some nasty comments started to surface on the show’s forum, news reviews, blogs, etc. Uri decided to fight back. Here’s the result:
After 3 days of army reserve training, just before heading home, I stopped at IDC Herzeliya, to lecture on The Next Net – What it means to your business, to the members of The Israeli Innovation Forum – an academic program for executives, run at the Arison School of Business.
The forum aims at creating a community for executives to promote innovation in Israel, while fostering the knowledge and expertise of its members. For full disclosure I’ll mention that the forum is run by IDC with sponsorship from IBM Haifa Research Lab.
There is at least 1 video in my lectures, and on this I had 2, although I had only 30 minutes.
The first video was The Facebook Song, which I saw at Lior Zoref.
This song provides a good intro and ice-breaker to the subject of social network – there are many disciplines, topics, focus areas – 30min was quite a challenge.
Just before slide 3 I did a quick survey, to see if social networking and web 2.0 era had any effect on business leaders – so I asked how many track blogs, write blogs or members of any social network. I liked what I saw – over 60% of participants had their hands up on all 3 questions, which shows social networking and social software is not overlooked, and business leaders are taking it seriously, looking for business opportunities.
In slide 6 a small shiver crossed my body – I noticed that I’m obsolete – not part of the NetGen.
I’m almost 30 (presents are welcome), started working with computers in high school, and had my first cellphone only 10 years ago. The members of the forum reassured me that I’m still very relevant, so it’s cool. For now.
Despite the time (8pm), the members were very cooperative and we had some interesting discussions, on facebook, viral marketing and innovation at the business. To wrap us my lecture I pointed people to BusinesWeek Special Report, Social Networking with the Elite, which I wrote about earlier this week. When I referred to the CIA as the Central Intelligence Agency, one participant told me which CIA is the “important” one – the Culinary Institute of America. I should start cooking more… Gabi, thanks for the tip. Now I know.
You can view my presentations over at slideshare.net/snowmaster.
As a (bit long) side comment, I must say Lior is a business colleague/competitor I value – he holds a unique vision on digital media and true to the ‘try it yourself‘ rule, was responsible for several breaking marketing ideas in Israel. The latest being Yossi and Lior‘s Test Broadcasting, a 15min clip, on technology and marketing.
