Posts Tagged 'רשת חברתית'

StatusSearch – Get (more) reliable results

The Jewish mind keeps coming up with new inventions and ideas, luring CEOs to the holy land, even in the July sun – no wonder Israel has some 3,500 start-up companies, 2nd only to the US.

My friend Lior Levin joined forces with ROR dude Elad Meidar to form, which brings you results from your friends’ updates in twitter and facebook. The idea is improving reliability of course – if I’m searching for Michael Jackson, my friends will provide better results than the general population, or I wouldn’t have followed/friended them to begin with. LinkedIn and MySpace integrations are on the way as well.

The idea is simple, and is a semi-semantic way to filter results. While twitter search crawls the entire user base, looks at your friends only, assuming they know what they talk about.. 😉

Couple of things I noticed from a brief use that are worth mentioning/conversing:

  • True to the ‘real-time’ reality, the results are 1-paged, no option for ‘more’. You do get an icon to see the source of each result, but if your answer is 2-3 days old, you won’t see it. Also, it’s unclear to me how frequent the crawler works and if there’s any attempt to ‘even’ the results between twitter and facebook (think not). Does the engine displays ‘power users’ results first (because those users are more connected – thus what they say is more accurate/important/RTed/Liked)?
  • Size matters? I’m following some 650 people and sport 950 friends in facebook, which makes my pool of knowledge average I guess, at 1,600 minds. There is wisdom in there, don’t get me wrong, but how will a 500-mind pool looks like? or 5,000?
  • Memory loss. Sometimes I wish to see stuff I updated, and in that case I go to my own stream at Although I tried several times, no results from ‘me’ appeared in statussearch timeline, but that’s probably because I’m no longer friends with myself… 😉
  • Integration points. There are 2, email alerts and a firefox search plugin, both highly welcome. You can create unlimited number (free, for now) of alerts and receive an email once something happen (daily or immediately). The FF plugin (accessible from every page, right-hand side) is most useful – I’m a huge search plugin fan that makes the solution serve you, where/when/how you want, and not vise-versa.

Overall, I think Lior and Elad are on to something. The web is filled with junk data, and everyone, big to small, are trying to come up with solutions that will filter the gold out. StatusSearch is not a semantic search engine, but by tapping your friends’ knowledge instead of the general population, we’re one step closer towards finding that ONE result we want.

Breakfast with Jeff Pulver @ Tel Aviv

Went to my first Jeff Pulver’s Breakfast clubs, at Tel Aviv harbor. I met Jeff last month, lecturing at KM Summit – he was at the hotel, doing back-to-back meetings (I think it was something like 30..). The concept of these breakfasts is very cool, and Jeff really got this down to a form of art. Upon arrival you get a little welcome package, with stickers to write your name and tagline, and another blank sticker that serves as your personal ‘tag cloud’ – so people you meet can tag you.
Jeff explains it better in this video.

The most interesting thing for me was meeting couple of 12 year old kids, who came with one’s mom, to see and learn what social networking is all about. The kids are familiar with blogs (although they don’t write any), know what facebook is (but use Ning instead) – but social gatherings are not IN yet. If you think about it, that sounds strange, since the first groups are formed in pre-school and high-school, so the transition to social networks should be quite natural. That’s not the case here. The kids were quite the attraction – Jeff also spoke with them, and interviewed them, so did Kfir Pravda.

Generation Y seems so real all of a sudden…

The facebook test

Met with another government agency today, to discuss about social software for the enterprise, or Enterprise 2.0. As I mentioned before there’s a hugh difference between Web 2.0 and Enterprise 2.0, and implementing social software solutions within the firewall is not that common. Yet.

The meeting was actually a lead from the KM Summit I lectured a month ago, and today I met the KM Manager of that agency. They are a pretty large agency, with couple departments, already using internal portal and other KM tools, so they are quite advanced in that aspect. Still, Enterprise 2.0 is something entirely different.

When we started talking freely about the value and benefits of Enterprise 2.0 I decided to try the facebook test, out of the blue. I didn’t rehearse this before the meeting, it was an ad-hoc attempt, to see how many employees are members of that government agency group on facebook.
We found over 20 different groups, in one of them – 500 members. Impressive.

What did we learn?
First, the demand is out there, people want to share their content and connect online. It’s their way of communicating with the world, and even with their friends.
Second, when lacking the right tools within the firewall, they turn to tools outside the firewall, sharing content that should have stayed inside.
Third, it’s time to seriously consider Enterprise 2.0 tools. And that’s the hard part.

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.