Posts Tagged 'טוויטר'



#Fiddme, Forelin TLV!

Last night I was part of an unusual event, the first in Israel: Eat&Twitt at Forelin Restaurant. The event was organized by Liat Vardi-Bar, a known social marketer in Israel and Yosi Taguri and Eran Kampf, who coined the hashtag #fiddme, and even working on a little venture by that name.. 😉

25 twipple were invited to this event (broadcasted live at Ustream.tv), were we enjoyed a 3-course dinner, comprised of Foreline’s new summer menu, coupled with various wines, courtesy of Agur, Saslove and Tulip wineries, a short lecture on food photography by Guy Kaminsky (Boxee.tv) and a gift – a cooking book. Did I mention all of the above was free?

You might wonder why would a restaurant decide to organize a free dinner to 25 people, that the only thing they have in common is: a) they love food; b) they twit. But this exactly is where most companies are wrong, especially if we’re considering the power of social media. Those 25 people made such a ‘noise’ last night, that at some point people took some drastic measures, because they started drooling over the keyboard.. The web is filled today (and probably tomorrow as well) with posts, pictures, videos and links to Forelin and Eat&Twitt. When a friend or colleague will ask me which restaurant to I recommend for fish and seafood, the answer would be obvious.

Forelin Rastaurant came to understand what companies are only beginning to realize – you need to meet your audience at their turf, in order to start a conversation with them. No matter how sophisticated your website is, no one will visit it without you making the first step. Liat has been very-very-very active with Forelin in that space, but convincing Chef Amir and the owners to organize such an event is a testimonial of the power social media has these days.

Liat, Yosi, Eran and Forelin Restaurant: THANK YOU!

Links:
Pictures on Flickr (courtesy of Niv Calderon, including the ones in this post)
Pictures of the event on facebook
Post about Eat&Twitt on newsgeek.co.il (with more pics of food)
Twitter results for forelintlv (screened last night using twitterfall)
Forelin Restaurant
Follow ForelinTLV on twitter

My (other) day blog – in Ivrit

Over the past month or so I’ve been getting awesome support and feedback from the community, looking for my next challenge in the business world – thank you friends!

As of today I’m still un-employed, but with couple of strong leads. Being home allowed me to take some time and figure out what I want to do next, and it also gave me more time to stay connected, blogging, twitting and sharing with people who’s opinion I value. One of the things I set to do is increase my visibility and creditability in Israel, post-IBM days, and as I learned at IBM, Hebrew can go a long way… 😉

As of yesterday I joined the writers team of Newsgeek.co.ilYaniv Feldman and Niv Calderon, and my first post was aired today: ‘The mission: staying updated‘. As a blogger for newsgeek I’ll be covering social media, software, gadgets and cellular – and any other topic that has value to our readers (and I have something smart to say about). Juggling 2 blogs at the same time is a new task for me, and some of my posts at newsgeek.co.il might originate from here, but with a local twist of course. I’m not in the business of duplicating/translating content.
Do hope you’ll find my articles interesting – share, rss and comment as you see fit.

RSS is (still) alive

After a busy week I sat down catching up with my RSS feeds, when these posts popped up, both talking about the ‘death of RSS‘ and the ‘re-birth of twitter as the new RSS‘. While I agree to some extent with both Orli Yakuel and Steve Gillmor that twitter definitely changed the way we consume and search for content, I disagree with their bottom-lines.
RSS is still in the game, and its ‘TOD‘ announcement was premature.

Twitter, Facebook, FriendFeed – whatever they grew from, they morphed into a realtime CMS for the emerging media. Twitter, not RSS, became the early warning system for new content. (Steve Gillmor)

And Orli:

Bottom line, you can’t have a live conversation from within your RSS reader. Today, with Twitter, you see links posted by your friends and can immediately create a discussion around it. The web was never as accessible as it is today. (Orli Yakeul)

Twitter has definitely changed the way we communicate with each other, much like cellphones or SMS did several years ago. A simple service, that is considered less-formal (but used for business daily), with a cool GUI and multiple integration points – has hooked us all, and got us thinking in 140 chars sentences.

RSS is still alive because:

  • Not missing the action. Since leaving IBM, we have only 1 laptop at home (will change soon), my fiancee’s – I use it when she doesn’t. One of the things that bug me about twitter, is information overload. True, I choose who to follow, I create groups and searches in tweetdeck, but still, how many of you scroll down the column to see ‘the past’? I’m guessing very few. Twitter is about now, right now. If you missed it, it’s old news, not interesting.
  • Various integration points. Same with twitter, RSS is accessible from a variety of applications: messaging (even IM), browsers, dedicated software, mobile and more.
  • RSS will die when blogs will. RSS was born for blogs and news sites, and makes it easier to track stories and articles, in a slight delay. I first came to know Orli, Kfir, Lior, Ahuvah, Gal and the gang from their blog – which were (and still are) written elegantly, clear and to the point, with their own professional angle on things. The 3 tabs I always have open in FF are GReader, Facebook and Gmail.

Twitter will kill RSS in the future because:

  • Micro-blogging will eventually rule. Don’t know if at 140 chars or more, but I definitely see a change in the read/write culture – people are talking in updates, even children. Try having a conversation with a teenager (<18)>
  • Topics and not sites. If I had to choose one important change twitter introduced – it’s the fact we’re starting to track topics and not sites (like RSS). Obviously you can create a RSS for twitter search, but there’s nothing like the source. The hashtags (#) have made it easier for us to start a topic (tlvmarathon) and track a story (swineflu).
  • Conversation. This is the heart of web 2.0, in any slide and presentation ever written about this term. We are no longer consuming content, we are conversing about content. And while GReader lets you ‘share on facebook’, ‘add to del.icio.us‘ and others, it does not compare to the instant discussion twitter enables us to do.

That’s my opinion. You’re welcome to comment with yours.

Separation of knowledge

When I joined twitter over a year ago it was with a clear objective: ability to update my facebook status much more easily.

That was then. Now is now.

As of this weekend, I’ve disabled the twitter application in facebook. A very smart lady told me once she’s keeping twitter and facebook separate, and I didn’t understand a) why and b) how. After a year on twitter and 2 years on facebook, with some 740 followers and 840 friends, respectively, I have the answers to both questions.

Why?
Twitter is not facebook. Facebook is a social site, for making friends, groups, events, photos, apps, pokes, etc, whilst twitter is a micro-blogging service with quicker communication. People often see twitter as a human-GPS-locater, but the truth is far from it. Yes, some do use twitter for geo-location, some are even doing it in a smart way. I use twitter to interact with interesting people and read/see/share pages I didn’t know before. More than updating your status, twitter is about conversation, and keeping the wheel spinning. To that extent, Topify does an excellent work by analyzing a person’s ‘twitter credibility’, making it easier for me to decide ‘follow or not follow’.

How?
Separation of knowledge. Not all the stuff I write on twitter are ‘facebook-material’. Sometimes I want to keep a facebook status but still update twitter. In order to do so, I’ll be using 2 main applications – twibble and tweetdeck. The first is for my Nokia N95 and the second is for the laptop. Both apps are sporting new versions, and Tweetdeck also gives you the option to update facebook (default is no).

So, long story short:
If you want to stay current of everything I do, start following me. I’m still gonna update facebook using tweetdeck but the frequency will probably decrease a bit.

Corporate Identity Management on Facebook

I read the following deck from Joshua Scribner over at Luis Suarez, and although it refers to IBMers, the general idea can be adopted to any employee considering opening a facebook profile and has some privacy concerns.

Luis and Joshua are the top 2 BlueIQ ambassadors, an internal IBM program that aims at helping IBMers understand and reap the benefits of social media – internally and externally. Before leaving IBM I was such an ambassador, preaching the social word locally and working with colleagues around the globe. Now others are following in my footsteps.

If you or your company are looking at the business benefits of social networks such as facebook, evaluating ROI/ROV of such solutions but want to be on top in terms of privacy and preserving the corporate identity, Joshua’s deck is your answer. And thanks again to Josh for sharing this publicly.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.