Techonomy 2010
Although Techonomy is only in its 2nd year, it’s shaping up to be THE technology/entrepreneur event in Israel, giving 6 (7 this year) start-ups a prominent stage to present their product/service, before a panel of distinguished judges and a loving crowd. Techonomy is organized and produced by Orli Yakuel and Eddie Resnick.
7 companies presented yesterday at Techonomy 2010: AppsFire (video), Bulloonz (video), Fiddme (video), Interlude (video), Omek Interactive (video), SircleIt (video), and ZBang (video). Each presenter is allocated 10min, followed by a Q&A section from judges (and crowd). Voting is done by audience, text messaging their winner (SMS). Videos courtesy of Geek Media.
Interlude.fm
Interlude.fm took 1st place, after a brilliant demo by founder, Israeli musician Yoni Bloch. Interlude developed an interactive platform for video, that allows users to interact with the video, choosing various paths, thus altering the original timeline of the clip. Each selection impacts both audio and video, but Yoni explained that you can put restrictions, such as pre-defined opening and closing scenes, director’s cut, and more. According to Robert Scoble, interlude could save MySpace and is a really cool tech for musicians. In a recent project featuring a 3min video, interlude technology tripled the average time on site, to 9min (!) with 1m unique visitors. Yoni’s demo (video below) at Techonomy was shot at his house in Tel Aviv and offers 256 options, complied of 38 different scenes shot on-location.
Fiddme
In 2nd place, very close to interlude.fm, came Fiddme, a social network for foodies, from founders Yosi Taguri, Eran Kampf, Naor Suki, and Udi Milo. Fiddme allows foodies to share their food, by taking a picture and uploading it to fiddme community, using iPhone app or the web. I’ve known Yosi and Eran for some time now, and their passion for the product (started capturing food roughly 2 years ago), along with a beautiful user experience, and the location-based buzz (@foursquare integration coming very-very soon), will make Fiddme one of the best viral apps out there.
