Posts Tagged 'fiddme', Fiddme take Techonomy by storm

Techonomy 2010

Techonomy 2010

Although Techonomy is only in its 2nd year, it’s shaping up to be THE technology/entrepreneur event in Israel, giving 6 (7 this year) start-ups a prominent stage to present their product/service, before a panel of distinguished judges and a loving crowd. Techonomy is organized and produced by Orli Yakuel and Eddie Resnick.

7 companies presented yesterday at Techonomy 2010: AppsFire (video), Bulloonz (video), Fiddme (video), Interlude (video), Omek Interactive (video), SircleIt (video), and ZBang (video). Each presenter is allocated 10min, followed by a Q&A section from judges (and crowd). Voting is done by audience, text messaging their winner (SMS). Videos courtesy of Geek Media. took 1st place, after a brilliant demo by founder, Israeli musician Yoni Bloch. Interlude developed an interactive platform for video, that allows users to interact with the video, choosing various paths, thus altering the original timeline of the clip. Each selection impacts both audio and video, but Yoni explained that you can put restrictions, such as pre-defined opening and closing scenes, director’s cut, and more. According to Robert Scoble, interlude could save MySpace and is a really cool tech for musicians. In a recent project featuring a 3min video, interlude technology tripled the average time on site, to 9min (!) with 1m unique visitors. Yoni’s demo (video below) at Techonomy was shot at his house in Tel Aviv and offers 256 options, complied of 38 different scenes shot on-location.



In 2nd place, very close to, came Fiddme, a social network for foodies, from founders Yosi Taguri, Eran Kampf, Naor Suki, and Udi Milo. Fiddme allows foodies to share their food, by taking a picture and uploading it to fiddme community, using iPhone app or the web. I’ve known Yosi and Eran for some time now, and their passion for the product (started capturing food roughly 2 years ago), along with a beautiful user experience, and the location-based buzz (@foursquare integration coming very-very soon), will make Fiddme one of the best viral apps out there.

#Fiddme, Forelin TLV!

Last night I was part of an unusual event, the first in Israel: Eat&Twitt at Forelin Restaurant. The event was organized by Liat Vardi-Bar, a known social marketer in Israel and Yosi Taguri and Eran Kampf, who coined the hashtag #fiddme, and even working on a little venture by that name.. 😉

25 twipple were invited to this event (broadcasted live at, were we enjoyed a 3-course dinner, comprised of Foreline’s new summer menu, coupled with various wines, courtesy of Agur, Saslove and Tulip wineries, a short lecture on food photography by Guy Kaminsky ( and a gift – a cooking book. Did I mention all of the above was free?

You might wonder why would a restaurant decide to organize a free dinner to 25 people, that the only thing they have in common is: a) they love food; b) they twit. But this exactly is where most companies are wrong, especially if we’re considering the power of social media. Those 25 people made such a ‘noise’ last night, that at some point people took some drastic measures, because they started drooling over the keyboard.. The web is filled today (and probably tomorrow as well) with posts, pictures, videos and links to Forelin and Eat&Twitt. When a friend or colleague will ask me which restaurant to I recommend for fish and seafood, the answer would be obvious.

Forelin Rastaurant came to understand what companies are only beginning to realize – you need to meet your audience at their turf, in order to start a conversation with them. No matter how sophisticated your website is, no one will visit it without you making the first step. Liat has been very-very-very active with Forelin in that space, but convincing Chef Amir and the owners to organize such an event is a testimonial of the power social media has these days.

Liat, Yosi, Eran and Forelin Restaurant: THANK YOU!

Pictures on Flickr (courtesy of Niv Calderon, including the ones in this post)
Pictures of the event on facebook
Post about Eat&Twitt on (with more pics of food)
Twitter results for forelintlv (screened last night using twitterfall)
Forelin Restaurant
Follow ForelinTLV on twitter

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.