Posts Tagged 'ביזנס-וויק'

Dvir, you’re a star !

The past week have been pretty difficult for me walking the IBM office in Petach Tiqva. It was a true ‘marketing’ week for Lotus, appearing twice in printed magazines, and three times in online sites – that’s excellent PR work. Thanks Joseph !

First off, I’ve been ‘posted’ at every coffee-area’s wall, with the social software article (pictured here), published at Israel BusinessWeek. The article first appeared at (Stephen Baker), and was picked up quickly by the Lotus community, myself included.

Since its the first issue of BusinessWeek Israel (Magazine, no website), we wanted to publish some pictures with the article – luckily I still have some connections in marcom…

The two page article is somewhat an exact translation of the English article, but we did manage to insert two pictures: the first showing me (excellent profile shot) and my cool X60, looking at My Connections visual map, and the second picture is the map itself. Since it shows some of my 42 IBM connections, I quickly got photos responses in FB. IBMers – it’s worth ‘adding me to your network’ !!

The second Lotus publication this week was at TheMarker IT and TheMarker newspaper, the leading IT/Hi-Tech news site in Israel. We translated some of the buzz surrounding Enterprise 2.0 Conference face-off last week, positioning Lotus Connections lead in the enterprise social software space. TheMarker IT published an article based on some words I wrote down, along with our PR Mgr. – the end result is not what I hoped for, but still a good presence.

TheMarker IT: IBM and Microsoft charge the enterprise portal’s space (Hebrew)
BusinessWeek Israel: Big Blue Embraces Social Media (pictures, Hebrew) Big Blue Embraces Social Media (original article, by Stephen Baker)

IBM Stuff: I’ve opened up a photo album in FB, where you can see relevant Lotus PR, as they appear.

Embracing Social Computing at IBM

BusinessWeek has put social media at the heart of its June 2nd issue, titled ‘Beyond Blogs – What Business Needs to Know‘. You can read most of the magazine online, along with videos and photo galleries of Top 100 IT Companies, Top 10 IT Companies in North America and Top 10 IT Companies in Asia.

Big Blue Embraces Social Media is one of the articles features in the magazine, and it provides an overview of how IBM got into social computing and how our customers can benefit from our experience.

Over the past two years, IBM has been busily launching in-house versions of Web 2.0 hits. “We’re trying to see how things that are hot elsewhere can be fit for business.” Irene Greif, IBM Fellow.

Why it’s important for IBM, and business at large, to adopt enterprise social computing solutions? Excellent question! There are many answers, but I’ll mentions the ones BW did:
First, in a global company people are too far away to communicate face-to-face.

These social tools, will provide a substitute for personal connections that flew away with globalization—and help to build and strengthen far-flung teams.

Second, it’s important for recruiting.

Hotshots coming out of universities are accustomed to working across these new networks—and are likely to look at a company that still relies on the standard ’90s fare of e-mail and the phone as slow and backward.

How do IBM employees communicate with one another? I use various methods, with email being one of the last. My first option is instant messaging (Lotus Sametime), followed by twitter (internal), post on beehive, e-mail with link to a file on my web space.

So far, IBM has Dogear, a community-tagging system based on, Blue Twit, and a rendition of the microblogging sensation, Twitter. It also has a Web page called Many Eyes that permits anyone (including outsiders, at to upload any kind of data, visualize it, and then launch discussions about it on blogs and social networks. The biggest success is the nine-month-old social network, Beehive, which is based on the premise of Facebook. It has already attracted 30,000 users, including top executives.

Link: Big Blue Embraces Social Media – BusinessWeek

[pictured: my social network at IBM, as of 3 weeks ago]

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.