The Real Life Facebook LIKE Button

The Coca-Cola Village is an Israeli summer tradition.

Every year, in July-August, thousands of kids in their summer break attend ‘The Village’, a 5-day camp, organized by Coca-Cola Israel, with fun activities, pool, social games and Coca Cola drinks of course. This year, e-dologic, the interactive agency working with Coca-Cola Israel, has developed a very cool solution for connecting the offline world with the online – facebook.

The real life life button - coca-cola village

The real life life button - coca-cola village

Each kid upon entering the village received an RFID bracelet, with his/her facebook profile saved, securely, in that chip. In turn, the kid was able to ‘Like’ each activity he/she performed at the village, showing up on their facebook profile as a 15sec video, outlining the activity, which was pre-recorded.

The ‘Real life facebook like button’ was a huge success (Hebrew), with tens of thousands #LIKES, for a total of under 1,000 participants! Facebook sent over Mark Cowan, VP Operationsת Europe, to visit the village and experience ‘The Like Machine‘ first-hand, after Mark Zukerberg heard about it at Cannes Lions by Enon Landenberg, e-dologic CEO.

Update on privacy: in a related post (Hebrew) by Jonathan Klinger, it was suggested that the RFID tag stores the username and password details of each participant, thus making it easy to steal the credentials using a simple RFID reader (or in the event of lost/stolen tag). I double-checked with e-dologic the info I had: The RFID tag only stores a unique id number, worthless on its own. When a participant moves his hand near the RFID reader in the village, the on-site server (protected both physically and virtually) receives the participant location and unique id number, to match against its own DB. Every cycle (Coca-Cola Village has 5-7 cycles, each one 3 days) the DB is formatted, for security reasons. On top of that, participants pay a 15US$ fee to receive the RFID tag, refundable upon return of the tag.

The Real Life LIKE Butoon – Case Study – Coca-Cola Village:

8 Responses to “The Real Life Facebook LIKE Button”

  1. 1 Hagai Pipko August 17, 2010 at 00:21

    I’m first !!!!!1111 =< I think I'm influenced by these children 😉

    BTW, I like this one:
    "RFID bracelet, with his/her facebook profile saved, securely, in that chip."

  2. 2 Dvir Reznik August 17, 2010 at 00:23

    I knew you’ll understand… 😉

  3. 3 Noam August 17, 2010 at 01:58

    I think this is a great promotion. I can see it being utilized in theme parks like Disney Land, the entrance ticket can become a bracelet and at every ride is one of these boxes.

    I have reposted this at my blog.

  4. 4 Dvir Reznik August 17, 2010 at 08:51

    Thanks Noam for the comment.

    Indeed, can be used in theme parks, concerts, any gathering of people for that matter.

    p.s. your comment appeared twice, I approve just one. No need for duplicates.

  5. 5 Isaac August 21, 2010 at 03:09

    Hi Dvir,

    Where can I find details of the actual technology used to implement this solution? If this is an exclusive technology to E-Dologic, who can I talk to about licensing the solution or for business partnerships in the US?


  6. 6 Dvir Reznik August 24, 2010 at 13:54

    Hi Issac,

    The technology was developed by Ofer Leshem from 987 –
    You can reach Ofer by email: ofer at or cell +972-54-3040868.

    Good luck 🙂

  1. 1 כפתור הלייק של פייסבוק בעולם האמיתי | Newsgeek Trackback on August 17, 2010 at 16:23
  2. 2 Welcome Back by T-Mobile | Dvir Reznik Trackback on November 6, 2010 at 18:00
Comments are currently closed.

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.