Posts Tagged 'social media'



My Nokia E71 Story

Over the past 2 weeks I’ve been experiencing some problems with our new Nokia E71 device. It appears that the snooze option at the alarm clock is ‘unreliable when phone is switched off‘. We learned that the hard way, twice, by not waking up in time in the morning. The only thing I wanted to verify is whether the problem is model-related (all the E71’s in the world) or device-related (mine only). There’s a simple way to sort it out – by giving me a new device.

As a social media evangelist, I’ve decided to put the tools and services I know to the test, as I’ve done in the past. My cellular provider, Cellcom, received low score for not monitoring this space, failing to reply to my updates and twits. After 3 separate visits to the lab, trying to figure out what the problem is, a friend suggested I’ll ring Amos Shapira, Cellcom CEO, who in an effort to imporve customer service opened up a dedicated line for customers with a complaint. Recently they started showing some improvement, as my friend Hillel outlines.

As for me, during my 3rd visit to the lab on Tuesday, I was contacted by one of Cellcom account manager, as my number is a business account. When she heard I’m at the lab, she rang the lab manager, and 20min later I had a new Nokia E71 (that I’ve asked for from the beginning) in my hand. The next day a Cellcom rep called me back, following the voicemail I left at Amos’s phone, asking if the problem was solved with the new E71 and if there’s another device I might consider.

So, although it took 3 trips to the lab and numerous calls to the customer service, I finally got my request. I hoped Cellcom would have reached me earlier, as I was pretty annoyed during my previous visits to the lab, and my updates proved it, but hey, you can’t have it all.

BTW – the problem still happens. If you set the alarm clock and shut off your phone for several hours (like at night), the snooze won’t work. Changing sim cards hasn’t solved it, but I will try setting the alarm without any sim card (same as the lab technician did in my 2nd visit – and obviously the snooze worked fine) and let you know the result.

And here’s the proof for Nokia developers: set the clock for 07:30 and shut the phone off. Come 07:30 the alarm rang, I hit ‘snooze’ and the phone should have ranged again at 07:35. It didn’t. When I turned the phone on (manually, not the alarm) you can see the time is 08:04, but the phone thinks it’s 07:35, which means ‘snooze time’. A work around is leaving the phone on but putting it at ‘flight mode’, which shuts down all connections (cell/wifi/gps). If you hear of a possible solution, give me a heads up.

Twitter got me Alfa Romeo’s MiTo

This is a simple story of a car enthusiast (me) who just happens to be a social media evangelist and (some say) a prominent twitter user.

Some 10 days ago while walking Ramat Aviv Mall I saw the beautiful Alfa Romeo MiTo. The car, which was announced mid 2008, is a real principessa, and one can see the resemblance to her ‘parents’, the 8C Competizione.

Being true to my belief that social media is just as powerful as traditional media, I posted a twit (facebook too) saying I’m willing to do a lot for a test drive in the new MiTo. Quite frankly, I didn’t expect an answer, yet alone a test drive, but the good people over at Alfa Romeo Israel, led by Nir Ben-Shlomo, Alfa Romeo Brand Manager, proved me wrong. I picked up my MiTo this Tuesday afternoon for a 16 hour drive (!), the first ever test drive to be performed by an independent blogger.

Over the past months I’ve read several posts and articles dissing social media and its impact on consumers and businesses. This example here illustrates the power of this medium, and we’re only at a fraction of its full potential.

My full review of this magnificent machine will be posted here soon, as well as on newsgeek, my other blog, but I thought you guys deserve some sneak-pics – just for being my readers.. 😉
Oh, one last thing, for the local auto dealers: I’m available for future test drives – drop me a line here dvirreznik at gmail dot com or via twitter and we’ll work out the details.

What have I been doing lately

I’m un-employed since April 23rd, and being in that status has some perks, but also some down-sides. The perks are obvious: being free, no agenda, no business emails, sleeping late, watching NBA finals till 5am, going to the beach, learning new skills, re-connecting with friends. The downsides are less obvious and being without a laptop is one of them. Since 2001 I always had a laptop, T23, T41 and X60 – and only when one looses it, one realizes how important it was.

The immediate results:

  • blog postings have decreased to 1-3 a week
  • twittering has increased dramatically
  • mobile solutions rule

I am going to buy a netbook very soon, the Asus EeePC 1000HE, which got great reviews, and my expectations were high last week looking forward to its arrival, but B&H disappointed me in a very un-cool way.

Yaniv and Niv over at newsgeek, Israel’s new tech blog, asked me to start writing for the blog, which I was very happy to do. Writing was always a passion (same as talking.. ;-), and posting in Hebrew about the topics that interest me is a treat. Make sure you rss newsgeek’s feed.

Job-wise, still nothing closed. Been searching and applying for sales/marketing positions on the usual sites, and I’m offering myself as a freelance marketer in specific projects. Have declined 2 positions so far, 2 more are in the pipeline at an advanced stages, and the future is still wide open.

Bottom-line – I’m enjoying my time, evaluating what I want to do next, and where, and most important: spending (more) quality time with my fiancee!
And here’s a little preview to something I’m looking forward to this week… 😉

#Fiddme, Forelin TLV!

Last night I was part of an unusual event, the first in Israel: Eat&Twitt at Forelin Restaurant. The event was organized by Liat Vardi-Bar, a known social marketer in Israel and Yosi Taguri and Eran Kampf, who coined the hashtag #fiddme, and even working on a little venture by that name.. 😉

25 twipple were invited to this event (broadcasted live at Ustream.tv), were we enjoyed a 3-course dinner, comprised of Foreline’s new summer menu, coupled with various wines, courtesy of Agur, Saslove and Tulip wineries, a short lecture on food photography by Guy Kaminsky (Boxee.tv) and a gift – a cooking book. Did I mention all of the above was free?

You might wonder why would a restaurant decide to organize a free dinner to 25 people, that the only thing they have in common is: a) they love food; b) they twit. But this exactly is where most companies are wrong, especially if we’re considering the power of social media. Those 25 people made such a ‘noise’ last night, that at some point people took some drastic measures, because they started drooling over the keyboard.. The web is filled today (and probably tomorrow as well) with posts, pictures, videos and links to Forelin and Eat&Twitt. When a friend or colleague will ask me which restaurant to I recommend for fish and seafood, the answer would be obvious.

Forelin Rastaurant came to understand what companies are only beginning to realize – you need to meet your audience at their turf, in order to start a conversation with them. No matter how sophisticated your website is, no one will visit it without you making the first step. Liat has been very-very-very active with Forelin in that space, but convincing Chef Amir and the owners to organize such an event is a testimonial of the power social media has these days.

Liat, Yosi, Eran and Forelin Restaurant: THANK YOU!

Links:
Pictures on Flickr (courtesy of Niv Calderon, including the ones in this post)
Pictures of the event on facebook
Post about Eat&Twitt on newsgeek.co.il (with more pics of food)
Twitter results for forelintlv (screened last night using twitterfall)
Forelin Restaurant
Follow ForelinTLV on twitter

My (other) day blog – in Ivrit

Over the past month or so I’ve been getting awesome support and feedback from the community, looking for my next challenge in the business world – thank you friends!

As of today I’m still un-employed, but with couple of strong leads. Being home allowed me to take some time and figure out what I want to do next, and it also gave me more time to stay connected, blogging, twitting and sharing with people who’s opinion I value. One of the things I set to do is increase my visibility and creditability in Israel, post-IBM days, and as I learned at IBM, Hebrew can go a long way… 😉

As of yesterday I joined the writers team of Newsgeek.co.ilYaniv Feldman and Niv Calderon, and my first post was aired today: ‘The mission: staying updated‘. As a blogger for newsgeek I’ll be covering social media, software, gadgets and cellular – and any other topic that has value to our readers (and I have something smart to say about). Juggling 2 blogs at the same time is a new task for me, and some of my posts at newsgeek.co.il might originate from here, but with a local twist of course. I’m not in the business of duplicating/translating content.
Do hope you’ll find my articles interesting – share, rss and comment as you see fit.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.