IBM confirmed to vnunet.com that there will be four new product announcements at the event, and that new online collaboration services will be unveiled. IBM Lotus programme director Chris Reckling plans to demonstrate how new social software tools are needed to meet new communication challenges.
The increasing market share Lotus is enjoying, both through retaining existing clients and gaining significant numbers of new customers, suggests that IBM’s Lotus platform strategy is highly successful and sustainable.
Over the past 15 months ending in the third quarter of 2008, more than 12,000 new organizations bought their first Notes/Domino licenses, and more than half of the Fortune global 100 now use Lotus Notes and Domino. This includes more than 80 percent of the largest banks, consumer product, electronics, insurance, pharmaceutical and telecommunications companies — as well as more than 50 percent of America’s largest 100 companies.
The messaging service will become part of the IBM Lotus “Bluehouse” online social networking and collaboration project that’s currently in open beta, IBM said. The company is expected to disclose more details at next week’s Lotusphere conference in Orlando, Fla., about how the Outblaze assets will become part of IBM’s online portfolio.
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