Posts Tagged 'obama'

The Great Schlep

Much has been said about Barack Obama’s embrace of social media tools in the ongoing US Presidential Elections. His twitter account has some 92,000 followers and his website is the first place to get current info about the campaign.

But this recent ‘ad’ (and campaign, The Great Schlep) by comedian Sara Silverman is really refreshing, urging people to vote, in an alternative, and homuristic way: learning from past experience on why Democrats lost 8 years ago, and making sure it won’t happen again. The blaim, just to be clear, is of course the Jews. More precisly – the Jewish grandparents who live in Florida. OK, stop talking, start doing

The Great Schlep

US Presidential race begins – on the web!

Conventional media should start to fear. If they haven’t already started to fear, they should now.
Whether or not you think this web 2.0 is a bubble or not, the recent announcements from 2 of the democratic candidates, are a sign or the future. The future of coverage of major events in a country’s history.

Both Hillary Clinton and Barack Obama have opted for the web to announce their plans for the up-coming presidential race. Hillary said in her blog “I’m IN”, and started her race.
Barack said on his website about his recent decision to form a Presidential Exploratory Committee. Interesting choice of media, for both. Why over the web and not a press conference? Starting the buzz from the bottom up perhaps? only time will tell…
Both senators have a large presence on the web, with Hillary in the lead: Barack Obama for President will give you just over 2 million and Hillary’s query will give you just under 5 million results.

The race is going to be interesting. The web allows both candidates to decide what they want to talk about, and are less dependent of traditional media like TV for coverage, but it opens up a lot of opportunities to undermine the campaign. In Hillary’s query, notice the 4th result – I will not support Hillary for President. Makes you think how Google’s algorithm is working…




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.