Posts Tagged 'פייסבוק'



My (other) day blog – in Ivrit

Over the past month or so I’ve been getting awesome support and feedback from the community, looking for my next challenge in the business world – thank you friends!

As of today I’m still un-employed, but with couple of strong leads. Being home allowed me to take some time and figure out what I want to do next, and it also gave me more time to stay connected, blogging, twitting and sharing with people who’s opinion I value. One of the things I set to do is increase my visibility and creditability in Israel, post-IBM days, and as I learned at IBM, Hebrew can go a long way… 😉

As of yesterday I joined the writers team of Newsgeek.co.ilYaniv Feldman and Niv Calderon, and my first post was aired today: ‘The mission: staying updated‘. As a blogger for newsgeek I’ll be covering social media, software, gadgets and cellular – and any other topic that has value to our readers (and I have something smart to say about). Juggling 2 blogs at the same time is a new task for me, and some of my posts at newsgeek.co.il might originate from here, but with a local twist of course. I’m not in the business of duplicating/translating content.
Do hope you’ll find my articles interesting – share, rss and comment as you see fit.

RSS is (still) alive

After a busy week I sat down catching up with my RSS feeds, when these posts popped up, both talking about the ‘death of RSS‘ and the ‘re-birth of twitter as the new RSS‘. While I agree to some extent with both Orli Yakuel and Steve Gillmor that twitter definitely changed the way we consume and search for content, I disagree with their bottom-lines.
RSS is still in the game, and its ‘TOD‘ announcement was premature.

Twitter, Facebook, FriendFeed – whatever they grew from, they morphed into a realtime CMS for the emerging media. Twitter, not RSS, became the early warning system for new content. (Steve Gillmor)

And Orli:

Bottom line, you can’t have a live conversation from within your RSS reader. Today, with Twitter, you see links posted by your friends and can immediately create a discussion around it. The web was never as accessible as it is today. (Orli Yakeul)

Twitter has definitely changed the way we communicate with each other, much like cellphones or SMS did several years ago. A simple service, that is considered less-formal (but used for business daily), with a cool GUI and multiple integration points – has hooked us all, and got us thinking in 140 chars sentences.

RSS is still alive because:

  • Not missing the action. Since leaving IBM, we have only 1 laptop at home (will change soon), my fiancee’s – I use it when she doesn’t. One of the things that bug me about twitter, is information overload. True, I choose who to follow, I create groups and searches in tweetdeck, but still, how many of you scroll down the column to see ‘the past’? I’m guessing very few. Twitter is about now, right now. If you missed it, it’s old news, not interesting.
  • Various integration points. Same with twitter, RSS is accessible from a variety of applications: messaging (even IM), browsers, dedicated software, mobile and more.
  • RSS will die when blogs will. RSS was born for blogs and news sites, and makes it easier to track stories and articles, in a slight delay. I first came to know Orli, Kfir, Lior, Ahuvah, Gal and the gang from their blog – which were (and still are) written elegantly, clear and to the point, with their own professional angle on things. The 3 tabs I always have open in FF are GReader, Facebook and Gmail.

Twitter will kill RSS in the future because:

  • Micro-blogging will eventually rule. Don’t know if at 140 chars or more, but I definitely see a change in the read/write culture – people are talking in updates, even children. Try having a conversation with a teenager (<18)>
  • Topics and not sites. If I had to choose one important change twitter introduced – it’s the fact we’re starting to track topics and not sites (like RSS). Obviously you can create a RSS for twitter search, but there’s nothing like the source. The hashtags (#) have made it easier for us to start a topic (tlvmarathon) and track a story (swineflu).
  • Conversation. This is the heart of web 2.0, in any slide and presentation ever written about this term. We are no longer consuming content, we are conversing about content. And while GReader lets you ‘share on facebook’, ‘add to del.icio.us‘ and others, it does not compare to the instant discussion twitter enables us to do.

That’s my opinion. You’re welcome to comment with yours.

Separation of knowledge

When I joined twitter over a year ago it was with a clear objective: ability to update my facebook status much more easily.

That was then. Now is now.

As of this weekend, I’ve disabled the twitter application in facebook. A very smart lady told me once she’s keeping twitter and facebook separate, and I didn’t understand a) why and b) how. After a year on twitter and 2 years on facebook, with some 740 followers and 840 friends, respectively, I have the answers to both questions.

Why?
Twitter is not facebook. Facebook is a social site, for making friends, groups, events, photos, apps, pokes, etc, whilst twitter is a micro-blogging service with quicker communication. People often see twitter as a human-GPS-locater, but the truth is far from it. Yes, some do use twitter for geo-location, some are even doing it in a smart way. I use twitter to interact with interesting people and read/see/share pages I didn’t know before. More than updating your status, twitter is about conversation, and keeping the wheel spinning. To that extent, Topify does an excellent work by analyzing a person’s ‘twitter credibility’, making it easier for me to decide ‘follow or not follow’.

How?
Separation of knowledge. Not all the stuff I write on twitter are ‘facebook-material’. Sometimes I want to keep a facebook status but still update twitter. In order to do so, I’ll be using 2 main applications – twibble and tweetdeck. The first is for my Nokia N95 and the second is for the laptop. Both apps are sporting new versions, and Tweetdeck also gives you the option to update facebook (default is no).

So, long story short:
If you want to stay current of everything I do, start following me. I’m still gonna update facebook using tweetdeck but the frequency will probably decrease a bit.

Corporate Identity Management on Facebook

I read the following deck from Joshua Scribner over at Luis Suarez, and although it refers to IBMers, the general idea can be adopted to any employee considering opening a facebook profile and has some privacy concerns.

Luis and Joshua are the top 2 BlueIQ ambassadors, an internal IBM program that aims at helping IBMers understand and reap the benefits of social media – internally and externally. Before leaving IBM I was such an ambassador, preaching the social word locally and working with colleagues around the globe. Now others are following in my footsteps.

If you or your company are looking at the business benefits of social networks such as facebook, evaluating ROI/ROV of such solutions but want to be on top in terms of privacy and preserving the corporate identity, Joshua’s deck is your answer. And thanks again to Josh for sharing this publicly.

Orange Shop Press Conference

Monday was my first press conference, as Orange (one of Israel’s cellular providers) invited journalists and bloggers to attend its Orange Shop launch – the first in Israel.
Over the past year Orange has changed its business strategy from a cellular company to a communications company, offering the full range of services: mobile, internet (ISP) and phone (land line). Orange Shop TLV is the first one to open, with 7 more planned for 2009 (overall cost of $2.5m).
In the press conference Orange CEO, David Avner, had this to say:

Orange is leading the way in terms of customer service and working tirelessly on rising the standards, cultivating customer loyalty and seeking ‘the next big thing’ that would provide value to our customers.

How I came to be at Orange press conference?
My friend Eti from Blink has invited some bloggers to the launch, which was an excellent decision, in my opinion – the days in which press conferences were for journalists alone are over. The content is being written by anyone, and any company, specifically a consumer oriented one (like Orange), must be present at the same space its customers are – facebook, twitter, flickr, qik and the others. Microsoft were the first to do so last year, at Tech-Ed 2008, when they invited bloggers to the journalists’ sessions, including high profile interviews with Microsoft executives.

Joining the conversation
The natural impact of having bloggers at the conference is that exposure was instant. All of us started twitting about it, taking pictures and shooting live video – and comments came shortly after. I’m not an Orange customer so can’t comment, but most of the replies I got regarded Orange’s customer service and not the launch of the shop.
This is why it’s important to have a corporate voice in the conversation. Orange brought bloggers that started a discussion online, but no one was there to respond, like in Comcast, Ford or JetBlue for instance. Now that twitter has become a house-hold name, and everyone are jumping the wagon, having a corporate voice that is part of the discussion is even more important.

Links:
Orange Shop
#orangeshop on twitter
Qik video from the press conference (thanks to Yarin)
Pictures from the press conference (thanks to Ilan)
Press coverage: Ynet, walla, newsgeek (congrats to Niv and Yaniv for opening newsgeek!)
It’s a followers gameOrli Yakuel at Themarker about Twitter.

« Previous PageNext Page »




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
Website
About

Archives

Disclaimer

This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.