Posts Tagged 'ליאור צורף'

Ashton Kutcher hits 1m followers – good or bad?

Three months ago I sat down with some friends and they asked me how come their facebook page (news feed) is filled with updates from me. I responded by saying ‘I installed the twitter app in facebook, and now my updates on twitter appear as facebook status messages as well’. Everyone asked me ‘twitter what?!’ and I tried explaining it without sounding too geeky.. 😉

Last week the same friends asked me ‘what’s twitter good for?’ and ‘I’m thinking of opening up an account – can you help?’. Oh boy, the age of (twitter) innocence has passed. After this week’s battle between CNNBRK (CNN Breaking News) and Aplusk (Ashton Kutcher) it seems twitter is the new pet on the block and everyone wants one, including Oprah. And twitter has also showed some muscle, by disabling the ‘un-follow’ option from both CNNBRK and Aplusk, to not lose users after the battle is over..

But what are we talking about here people? what exactly Ashton is saying to his 1,140,000 followers? is twitter still the tool to convey meaningful messages or is twitter merely the tool to ‘launder’ gossip and give them ‘a meaning’? Yuval Dror and Lior Zoref both beat the crowd by posting their own views on the subject, but whereas Yuval is still looking for meaning at twitter (maybe because they have no business model yet?), Lior crowned it as ‘twitter revolution has only began‘, pointing to the CNNBRK vs. Aplusk saga and Susan Boyle‘s phenomenon. Gal Mor also published his views, in this appropriately titled ‘Ashton’s and CNN’s publicity stunt‘ post.

Ashton attracts 1m followers because, in my opinion, he has access to mainstream media, and gives us (social-media-buffs) the feeling that we’re not alone in this (twittering).. I’ll probably won’t pay much attention to most of Ashton’s updates (except his ustream videos), but it’s good to know that the dude who’s married to Demi Moore is a social media geek just like us… 😉

What do you think? are you one of Aplusk’s followers? considering to be? has twitter lost its innocence?

SuperBowl XLIII Commercials

Although I stayed up for the first 45min of the game last night, I saw no commercials.. 🙁
Luckily, there’s the internet.

Lior Zoref wrote about his favorites, Bilal did the same, Jon Borg talked about Hulu’s revolutionMitch Cohen went all the way and provided the link to all of them, over at adweek.com. Thanks Mitch!

Here’s my (and Lior’s) favorite, Hulu with Alec Baldwin:

Digg is in the heart

Where do I sign up for a job @ Digg ?


Digg Dubb: Groove Is In The Heart from Trammell on Vimeo

from Lior.

TheMarker Com.Vention Wrap-Up

I had a chance to visit TheMarker Com.Vention yesterday (Monday), for the 2nd day of their annual Internet Conference. Day 1 focused on the international internet arena and global businesses, whereas day 2 focused on local advertising. I was at the IBM booth on day 2, talking to the participants about IBM collaboration solutions, although it wasn’t really the right audience. My colleague, Alex, attended day 1, and he did most of the selling work.

Since I didn’t attend day 1, I decided to refer you to some posts of peers who did attend. Heads-up: some are in Hebrew.
Niv Calderon
Orly Yakuel
Idan Carmeli
Lior Zoref
Ayelet Noff

While on the subject of collaboration, IBM is showing its collaboration suite in a new (and very interactive) website with the proper url of ibm.com/connecting . At the site you can learn about IBM’s solutions for the connected age, and see how NYPD are utilizing collaboration solutions in order to fight crime.




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.