Posts Tagged 'עולמות וירטואליים'



IBM and the Metaverse

DC Herzeliya are holding a unique conference coming Tuesday (15th), Virtual Worlds, Real People. The conference is organized by The Asper Institute for New Media Diplomacy, part of The Sammy Ofer School of Communications. Small excerpt from the agenda:
People are spending increasing amounts of time in online virtual worlds and massive-multiplayer online games. Our goal is to bring together people from around Israel (and a few visitors) who are interested in the psychological, sociological, and communication aspects of such virtual worlds.

The conference is mainly academic, with an interesting agenda and speaker list (I’m not saying that because I’m on the list.. ). First of all, I think it’s the first time metaverse has its own conference in Israel, that is both academic and business. IDC has a feel for new media, and even held the first Blogference back in 2007. The discussions will cover almost every field relating to virtual worlds, starting with social impacts, business opportunities, economy, personal interactions, user interface and design, human behavior and much more. Other than my presentation, IBM and the Metaverse, which will focus on IBM activity in virtual worlds, I’m looking forward to hearing my colleagues speak, particularly on the social impacts and human behavior.

In a Global Innovation Outlook report IBM published back in 2007, titled Virtual Worlds, Real Leaders, there is a discussion on how MMORPGs increase leadership skills, and shape the personality of future leaders: If you want to see what business leadership may look like in three to five years, look at what’s happening in online games [Byron Reeves, Ph.D].

The conference will take place coming Tuesday, January 15th, at IDC Herzeliya. I will post my presentation at slideshare.net after the conference.

The Business of Virtual Worlds

There’s a workshop planned for mid-January at IDC (The Interdisciplinary Center in Herzeliya), titled ‘Virtual Worlds, Real People’, which focuses on the psychological, sociological, and communication aspects of virtual worlds.
The workshop is academic oriented, and the folks over at IDC have invited me to lecture about the business implications of virtual worlds, and especially what IBM is doing there, and why.

In order to prepare for the presentation, I search some internal and external resources. My first destination was Roo Reynolds, IBM’s own Metaverse Evangelist, working our of Hursley, UK.
In 50 words, Roo Reynolds is a Metaverse Evangelist based at IBM UK’s Hursley Park laboratory. For the past two years he has been helping people understand the importance of social software and virtual worlds. He’s also helping create a virtual world within IBM’s intranet. He is rather tall, and blogs at rooreynolds.com.

After that, I found a post from The CIO network, called Advice and Opinion, which gives a pretty good idea of why virtual worlds are the next thing for collaboration, and why Roo is the person to talk to, and learn from.
I’m happy IBM has a metaverse evangelist because virtual worlds hold tremendous promise for collaboration and work of all kinds, and IBM’s got lots of bright people and plenty of money to put into a) figuring out how to make that work and b) communicating that to the aforementioned chronically unhip businesspeople.
The full post is here.

You can also watch Roo’s presentation, The IBM 2010 CIO Outlook at slideshare.net.

See you at the workshop…

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.