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Corporate Identity Management on Facebook

I read the following deck from Joshua Scribner over at Luis Suarez, and although it refers to IBMers, the general idea can be adopted to any employee considering opening a facebook profile and has some privacy concerns.

Luis and Joshua are the top 2 BlueIQ ambassadors, an internal IBM program that aims at helping IBMers understand and reap the benefits of social media – internally and externally. Before leaving IBM I was such an ambassador, preaching the social word locally and working with colleagues around the globe. Now others are following in my footsteps.

If you or your company are looking at the business benefits of social networks such as facebook, evaluating ROI/ROV of such solutions but want to be on top in terms of privacy and preserving the corporate identity, Joshua’s deck is your answer. And thanks again to Josh for sharing this publicly.

Make an ad, go to Cannes Lions with YouTube!

YouTube along with Cannes Lions initiated this great contest that will send 2 young creative minds to Cannes Lions International Advertising Festival, to be part of The Young Lions Film Competition.

Enter CannesLions channel on May 15 GMT, read the ad brief (for a charity) and upload your 60-sec ad to the channel within 48 hours (until May 17 GMT). After that you’ll have 2 weeks to spread the word and get as many views as possible. On June 1st a panel of judges will pick the 2 winners, based on overall creativity, view count, comments, ratings and overall online rating.

Oh, one last thing – you must be 28 years old or younger to enter the competition.
Once you uploaded your video, drop me a line, I’ll help spread the word around.. 😉
Links:
Young Lions
Cannes Lions at YouTube

Thanks to Guy Dayan for the heads-up.

Tel Aviv Marathon

Friday was the much anticipated Tel Aviv Marathon, returning to the city after 15 years. Over 10,000 people participated in the event at 6 different legs: full marathon, 10km (3 heats), 5km and 40km hand-bike for handicapped athletes. The 10km leg started at 07:10, which meant I had to get up at 04:45 to give my body enough time to realize ‘hey, I’m up, and we’re gonna run 10km in 2 hours’. The early wake up worked, and although I didn’t improve my PB (52:15), still managed to maintain a pace of <5:30 per KM, stopping the clock at 53:30 for the 10km.
Official results are available here.

Tw-Israel had a good presence at the marathon, with myself, Ezra Butler and Ron Shoshani doing the 10km, TLV100 reporting during the event and many more ‘cheering‘ us along the way. The marathon was also the first time I used qik to live stream video from my Nokia N95 device. More videos are available at qik.com/dvirreznik.

Excellent experience, great organization by Tel Aviv Municipality and Marathon Israel and a beautiful day for running. See you next time 🙂

Shidurey going for 1,000

I’ll keep it simple:
Shidurey are doing an un-official competition with Ynet.co.il on who’ll reach 1,000 twitter followers first. Those competitions are getting quite popular.. 😉

הודעה מיוחדת from Yosi Taguri on Vimeo.

So, help Yosi and Lior beat Ynet, and by doing so, both will shave (wax) their chest.
That alone is worth the follow.. :-))

Start following Shidurey now.

Ashton Kutcher hits 1m followers – good or bad?

Three months ago I sat down with some friends and they asked me how come their facebook page (news feed) is filled with updates from me. I responded by saying ‘I installed the twitter app in facebook, and now my updates on twitter appear as facebook status messages as well’. Everyone asked me ‘twitter what?!’ and I tried explaining it without sounding too geeky.. 😉

Last week the same friends asked me ‘what’s twitter good for?’ and ‘I’m thinking of opening up an account – can you help?’. Oh boy, the age of (twitter) innocence has passed. After this week’s battle between CNNBRK (CNN Breaking News) and Aplusk (Ashton Kutcher) it seems twitter is the new pet on the block and everyone wants one, including Oprah. And twitter has also showed some muscle, by disabling the ‘un-follow’ option from both CNNBRK and Aplusk, to not lose users after the battle is over..

But what are we talking about here people? what exactly Ashton is saying to his 1,140,000 followers? is twitter still the tool to convey meaningful messages or is twitter merely the tool to ‘launder’ gossip and give them ‘a meaning’? Yuval Dror and Lior Zoref both beat the crowd by posting their own views on the subject, but whereas Yuval is still looking for meaning at twitter (maybe because they have no business model yet?), Lior crowned it as ‘twitter revolution has only began‘, pointing to the CNNBRK vs. Aplusk saga and Susan Boyle‘s phenomenon. Gal Mor also published his views, in this appropriately titled ‘Ashton’s and CNN’s publicity stunt‘ post.

Ashton attracts 1m followers because, in my opinion, he has access to mainstream media, and gives us (social-media-buffs) the feeling that we’re not alone in this (twittering).. I’ll probably won’t pay much attention to most of Ashton’s updates (except his ustream videos), but it’s good to know that the dude who’s married to Demi Moore is a social media geek just like us… 😉

What do you think? are you one of Aplusk’s followers? considering to be? has twitter lost its innocence?

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.