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First 48 hours with Asus EeePC 1000HE

Picked up my new netbook the other day, the Asus EeePC 1000HE, black. Since we have a Toshiba 15.4 laptop at home, we looked for something small and affordable, with long battery life and above average performance. With a HUGE HELP from the master of netbooks in Israel, Nir, we opted for the Asus 1000HE, primarily because of its 9.5 hours (!) battery life (6-cell).

The first hours are spent getting used to the keyboard and touch-pad. Even thou I had a small factor laptop, Levono X60, the netbooks are something else entirely. With the 1000HE the keyboard has been upgraded, each key is separated and it feels more comfortable, but there’s still a learning curve. I was never a big touch-pad fan, and this Asus has a somewhat small pad that takes getting used to. This model has a multi-touch feature (like a MacBook), that enables you to scroll the screen and zoom in/out using 2 fingers – quite handy and cool.

The most impressive feature about this model is its battery life (the E at 1000HE stands for ‘Extended’), that can give you a full business day worth of power, without carrying the ac adapter. Using Eee Super Hybrid Engine you can control the different power scenarios, that under ‘Auto’ mode lasted some 6 hours of above average usage. I guess reaching 8 hours with Super Power Saver mode won’t be too hard – and that’s more than enough.

In terms of size and weight, you could find a smaller netbook – the 6-cell battery is taking its toll, and the overall weight of this model is 1.4Kg (3.2 pounds). Asus supplies a neat little envelope case for your 1000HE, that can also house the ac adapter – which is also small factor, and doesn’t add too much if you need to take it with you.

Performance-wise, Intel Atom N280 is doing a solid work with the 1.6GHz and 1GB of RAM. The 1000HE comes with Win XP Home, but you can reformat it with any OS you want – Ubuntu, Vista or even Win7 – but with the latter you’ll have to increase the RAM to 2GB. Unlike other netbooks, upgrading your RAM can be done at home via an easy to access panel at the back. I’ve installed Adobe Photoshop CS and as long as you remember what’s ‘under the hood’ – you won’t be disappointed. I think the only downside I’ve noticed is with the graphics card, Intel Mobile 945 Chipset with 224MB of shared memory. Viewing YouTube videos in HQ or HD that involves a lot of movement (like the NBA channel) can be frustrating at times. TED Talks are better, but there’s little motion in them, so the card handles them well. It does heat a bit, as with any laptop, but it’s not too bad.

Overall the Asus EeePC 1000HE is an excellent netbook, with super battery life and solid performance. For 2,250 NIS (about $500) it’s a bit expensive than others, but you get a full mobile package that will last a business day without blinking.

My Nokia E71 Story

Over the past 2 weeks I’ve been experiencing some problems with our new Nokia E71 device. It appears that the snooze option at the alarm clock is ‘unreliable when phone is switched off‘. We learned that the hard way, twice, by not waking up in time in the morning. The only thing I wanted to verify is whether the problem is model-related (all the E71’s in the world) or device-related (mine only). There’s a simple way to sort it out – by giving me a new device.

As a social media evangelist, I’ve decided to put the tools and services I know to the test, as I’ve done in the past. My cellular provider, Cellcom, received low score for not monitoring this space, failing to reply to my updates and twits. After 3 separate visits to the lab, trying to figure out what the problem is, a friend suggested I’ll ring Amos Shapira, Cellcom CEO, who in an effort to imporve customer service opened up a dedicated line for customers with a complaint. Recently they started showing some improvement, as my friend Hillel outlines.

As for me, during my 3rd visit to the lab on Tuesday, I was contacted by one of Cellcom account manager, as my number is a business account. When she heard I’m at the lab, she rang the lab manager, and 20min later I had a new Nokia E71 (that I’ve asked for from the beginning) in my hand. The next day a Cellcom rep called me back, following the voicemail I left at Amos’s phone, asking if the problem was solved with the new E71 and if there’s another device I might consider.

So, although it took 3 trips to the lab and numerous calls to the customer service, I finally got my request. I hoped Cellcom would have reached me earlier, as I was pretty annoyed during my previous visits to the lab, and my updates proved it, but hey, you can’t have it all.

BTW – the problem still happens. If you set the alarm clock and shut off your phone for several hours (like at night), the snooze won’t work. Changing sim cards hasn’t solved it, but I will try setting the alarm without any sim card (same as the lab technician did in my 2nd visit – and obviously the snooze worked fine) and let you know the result.

And here’s the proof for Nokia developers: set the clock for 07:30 and shut the phone off. Come 07:30 the alarm rang, I hit ‘snooze’ and the phone should have ranged again at 07:35. It didn’t. When I turned the phone on (manually, not the alarm) you can see the time is 08:04, but the phone thinks it’s 07:35, which means ‘snooze time’. A work around is leaving the phone on but putting it at ‘flight mode’, which shuts down all connections (cell/wifi/gps). If you hear of a possible solution, give me a heads up.

Car Review: Alfa Romeo MiTo

We had 16 hours together, less than a day, but it was more than enough to make the (un)conscious decision – I want one! And if I had 150k NIS (35K US$), I’d buy it in a heart beat. Because when it comes to hot hatchbacks, the Alfa Romeo MiTo is unique and different.

My 16 hours with Alfa’s new hot 3-door began some 2 weeks ago, with an innocent twit, and little belief this will go through. After all, Israel is not the US, and while Ford gave bloggers the new Flex + gas, Israel is 12-18 months behind when it comes to social media adoption, especially in the B2B arena, but gaining ground fast. Nir Ben-Shlomo, Alfa Romeo Israel Brand Manager contacted me several hours after my twit, and we set up this first blogger car review in Israel.

Looks
The MiTo (Milano-Torino) is a sexy car, attracting attention where-ever you go. On the highway, in traffic, people slowed down next to me just to get a quick glance at this beauty. Arriving to Orange parking was an event by itself, as people gathered around the car, eying it in every occasion. The curves of the Alfa reveal some of its sources, like the amazing 8C Competizione, especially in the front of the car.

Engine
True to the current trend of smaller and more economical engines, this MiTo has a 1.4L powerhouse, with a Turbo-charger for the added force. It’s not a Prius when it comes to fuel consumption, but still holds its own in CO2 emissions, with 153 gr/km. The 1.4 Turbo-charged engine puts out 155 BHP and 169lb ft @ 3,000 RPM, transferred to the road via a 6-speed manual gearbox. With Alfa’s DNA system which control the steering wheel, suspension and Turbo – there’s power in every gear, starting from 2,000 RPM until the red line at 8,000. Acceleration to 60MPH is 8sec flat (quite fast), but the 60-90 and 80-120 are faster, thanks to the Turbo charger, kicking in at 2,500/3,000 RPMs, bringing the horizon faster to you.

Inside
Based on the Fiat Grande Punto, Alfa had their hands tied in some aspects, but the interior is usual Alfa style. There’s much beauty inside, and driving in one is a pure joy. The electric steering does a great job at the city, the gearbox stick falls right in your hand and all there’s left to do is lowering the windows and hear the music. Of the engine. The on-board sound system includes 8 speakers and MP3 support with steering wheel control, but I did miss a line-in input for iPods and MP3 players. There’s a 2-area climate control system and 9 airbags for safety. The back seat will house 2 adults, but not for long rides – leg room is just ok.

Summary
The Alfa Romeo MiTo is one small sexy car, with a great engine and handling capabilities. Packed with driving assistant systems and great interior it will give you the joy you need, in the city or outside.

Alfa Romeo MiTo 1.4
ENGINE: 1368cc, four cylinders
POWER: 155bhp @ 5500rpm
TORQUE: 169 lb ft @ 3000rpm
TRANSMISSION: Six-speed manual
FUEL: 43.5mpg (combined)
CO2: 153g/km
ACCELERATION: 0-62mph: 8sec
TOP SPEED: 134mph

Links:
Photo album from the test drive
Videos of the test drive
MiTo car review at newsgeek (Hebrew)

MVP

This morning I witnessed one of the greatest shots ever made in the past 20 years I’m following the NBA. Yes, even Jordan’s last shot of his career comes short.

LeBron James, MVP of the regular season and the Cavs go-to-guy, probably saved their season with this amazing shot, because heading to Orlando for 2 games, with a 0-2 deficit, is a tough nut to crack. After turning the ball to the Magic in the last 3 possessions (2 charges and traveling calls), not ot mention allowing the Magic to come back from a 22-point deficit in 2Q, he watch as Hidayet Turkoglu gave the Magic a 95-93 lead, with 1 sec left to the game. And then this happened. AMAZING!

Twitter got me Alfa Romeo’s MiTo

This is a simple story of a car enthusiast (me) who just happens to be a social media evangelist and (some say) a prominent twitter user.

Some 10 days ago while walking Ramat Aviv Mall I saw the beautiful Alfa Romeo MiTo. The car, which was announced mid 2008, is a real principessa, and one can see the resemblance to her ‘parents’, the 8C Competizione.

Being true to my belief that social media is just as powerful as traditional media, I posted a twit (facebook too) saying I’m willing to do a lot for a test drive in the new MiTo. Quite frankly, I didn’t expect an answer, yet alone a test drive, but the good people over at Alfa Romeo Israel, led by Nir Ben-Shlomo, Alfa Romeo Brand Manager, proved me wrong. I picked up my MiTo this Tuesday afternoon for a 16 hour drive (!), the first ever test drive to be performed by an independent blogger.

Over the past months I’ve read several posts and articles dissing social media and its impact on consumers and businesses. This example here illustrates the power of this medium, and we’re only at a fraction of its full potential.

My full review of this magnificent machine will be posted here soon, as well as on newsgeek, my other blog, but I thought you guys deserve some sneak-pics – just for being my readers.. 😉
Oh, one last thing, for the local auto dealers: I’m available for future test drives – drop me a line here dvirreznik at gmail dot com or via twitter and we’ll work out the details.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.