UX is the new semi-God

Over the past 2 months at Inkod-Hypera I learned a lot about the importance of user experience (UX) and user interface (UI) in the process of making web (or mobile) products. First off, those 2 expressions are not the same, in fact, UX govern UI (in web-lingo: UX is the parent, UI is the child). Secondly, user experience (UX) is based on social and cultural trends whereas user interface (UI) is more based on technology – multi-touch, touch, mouse, command-line, speech, etc. The direct result of the latter is that user experience is both subjective in nature and dynamic, because it relates to an individual’s performance, feelings and thoughts about the system – that can change, over a period of time.

Google.com in 1999

Google.com in 1999

Over at Inkod-Hypera we developed a proven methodology that puts great emphasis on UX, before Photoshop is even launched. We do product concept, benchmarking, usability testing, user interface planning (mockups/wireframes), functional specification and only then – guiding our in-house studio for the design aspect. During my time here, I’ve met with dozens of customers, 3rd party vendors, entrepreneurs, ad agencies, and more to get a feeling of how they perceive the field of UX and design. Unfortunately, especially with start-ups and 1st time entrepreneurs – the focus is still on the what, instead of the why/who/how.

Met this week a good friend, developer since the age of 12, ex-CTO, co-founder of 2 start-ups and CEO of a 3rd one, that told me ‘UX is the new semi-God‘. Not CTO, not the code, not the product (what) – but the business (why/who/how). And he said it took him 2 years to realize that, and outsource the work to an expert. It doesn’t matter if you’re writing the code in PHP, Java, .Net, or Rubi – the software will work. But if you haven’t figured out the user (who), the problem that needs solving (why), and the right way to solve it (how) – that’s not good.

I’m not saying ‘Hire us’, this is not a sales pitch (ok, ok –  half sales-pitch). I do say ‘work with experts‘ – you have developers, right? Hire UX experts, or outsource the work.

Google.com in 2010

Google.com in 2010

As the internet evolves, and mobile becomes a larger aspect of our lives, I hope people will pay more attention to user experience, and understand its importance from day 1, not launch + day 1.

2 Responses to “UX is the new semi-God”

  1. 1 Hagai Pipko August 9, 2010 at 17:52

    Brilliant as always, BTW I’m sure you also got this one? 😉

  2. 2 Dvir Reznik August 9, 2010 at 18:06

    Thanks Hagai !
    Yes, got it as well.. 😉

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.