According to a Wainhouse Research study, recently released, the Enterprise Social Networking (ESN) market will reach $2B by 2013, with a projected 40% growth Y/Y.
The study, The Enterprise Social Networking Landscape, Volume 1: Market Dynamics, Sizing and Forecast, states that the ESN market is still in its infancy stages, reaching ‘only’ $200m.
Wainhouse Research conclusion (emphasis by me):
Social Networking in enterprise is inevitable. This conclusion is based on the benefits enterprise could achieve from using social networking technology and tracking historical adoption patterns of similar technologies.
This study is a complement report to IBM’s Strategy for Taking Social Networking to the Enterprise: An Inside Look at Lotus Connections report, released earlier this year.
In Israel, the market is still trying to understand what enterprise 2.0 is all about, and how they can harness those solutions to generate revenue. Probably the local ESN growth rate will not be 40% in 2009, but I’m positive Israel will discover enterprise 2.0 in the first half of 2009. We have excellent partners already working with a limited number of customers on adopting such solutions, building the business cases and best practices.
Wanna be an early adopter of enterprise 2.0? Now is the time to do so.
Links:
MarketWatch – Enterprise Social Networking Market Expected to Reach $2B by 2013
Wainhouse Research – Enterprise Social Networking reports
Adopt enterprise 2.0 – I want a facebook thing. I think.
[photo from Flickr.com]
