Analyzing blog traffic – FF vs IE and FB vs. Twitter

There are two things I like about using Blogger as a blogging platform:
  • Ability to add pretty much everything I see on the web, as a portlet or worst case – using HTML/JS
  • Analyzing traffic using Google Analytics.

I know wordpress and others allow for pretty much the same flexibility, and probably, someday, I will opt for WP in my own domain.

I’ve been incorporating some metrics into my blog, part of the openness and sharing I feel any blogger must adhere to. There’s no point sugarcoating things, not in the web 2.0 era.
Eventually, things come out. There are two interesting statistics I’d like to share, and your feedback and opinion are most welcome.

Firefox vs. IE
The first graph is analyzing traffic based on the user’s browser.
Apparently, people using the fox are spending double the time on my blog (65% to 32%), even thou the gap in number of visits (FF vs. IE) is only +200 pages, in favor of FF. I’m not the first to observe this, as FF is also the fav browser over at Luis Benitez. My guess is that FF users are more technology savvy – in a recent study, over 83% of FF users are running the most updated version.
Also, I guess FF users are more custom to getting their daily fix by un-traditional medium – blogs, podcast, forums, twitter and such (in contrary to traditional sources as CNN, Fox, BBC, Ynet, Calcalist, etc). Then again, there could be no reason what so ever…

Twitter vs. Facebook
The second graph analyzes the top 10 referring sites to my blog, excluding direct traffic and search engines results. There are also columns for pages/visit and avg. time on site. I’ve highlighted in purple sites leading traffic to my blog, and in green the average time people spend.

In #1, way ahead of the rest,, THE place to be heard, seen and read, at the Lotus community. The #2 site referring to my blog is Google Images. A surprising result I might say, but still, shows you the importance of image tagging and ‘alt name‘.

What I found more interesting is the 4th column, Avg. time on site. Apparently, people coming over from Blogger spend the most amount of time, over 5 min! In web 2.0 terms, that’s A LOT.

At #3 we can find traffic coming from facebook, which is also interesting. I tend to post stuff to my profile, from my blog and other sources. Good to know that although I don’t get that much traffic from facebook (only #8), my facebook buddies are spending 2min on my site!
Thanks friends. Conclusion: they like what they see, so I should keep posting.

There’s also the twitter angle. From time to time I tweet about the things I read. My followers are all early adopters, and technology savvy, so they will check the link out, but will ‘fast-read’ the page and move on. I guess tinyurl is also co-responsible for the traffic – you would click on and think twice on
Hence why twitter is #4 on traffic referrals, but lower on time spent.

Google Analytics
Google Analytics Help Center

5 Responses to “Analyzing blog traffic – FF vs IE and FB vs. Twitter”

  1. 1 Luis Benitez July 13, 2008 at 11:56

    Hi Dvir,

    Glad to see you are getting the same results as I am. I wish I were listed in I sent in a request several days ago, but I guess it’s still in the queue 🙁

  2. 2 Dvir Reznik July 14, 2008 at 10:17

    Hey Luis,

    I noticed those results some time ago, just didn’t pay much attention or significance to them… is a powerful search engine for Lotus community – I’m sure they’ll update your site soon..
    If not, I know some people who know some people who know some people… 😉

  3. 3 Increase Web Site Traffic October 27, 2008 at 08:22

    You can easily market your blog on twitter by getting an audience of followers that may not know you because of your blog directly. Every time you make a worth-while update to your blog you can announce it on twitter. Just make sure that you are updating with more then links to your site for self-promotion, you will lose followers quickly. Twitter is just like any other social network. It has to be used the way your followers expect, the marketing end of things is just a bonus.

    Not only can you get traffic from linking to updates on your site by your followers but there is a public timeline available that will announce each update that is made. Depending on the time of day there are typically quite a few people watching that feed out of curiosity. There is also all of your followers followers that will see your updates on the people that they are following. It seems confusing at first but really it is just a lot of exposure all within a related group of people with similar interests. This means targeted marketing is free and easy on twitter.

    You have to be sure that you are doing more then just sending links, this is important because people can stop following you if you just spam them with links to your blog.

  4. 4 Dvir Reznik October 29, 2008 at 16:44

    Thanks for the advice!

    Will make use of it…

  1. 1 Top ten countries visiting my site | Dvir Reznik Trackback on February 16, 2010 at 01:10
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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.