Posts Tagged 'marketing'



Brand yourself !

In 2007 there are over 1 billion people surfing the web, +140 million of them have MySpace pages and more than 70 millions are blogging. That’s a lot of web pages. A lot. Which leads one to ask “how do I make myself notable? different?”.
The answer is simple: brand yourself.
There have been numerous articles on the importance of self branding, and a quick Google search would bring you some 1.5M results to browse through.

I read the recent State of the Live Web report (April 2007) and started thinking how can I make myself notable? What makes my blog different from the other 45 millions out there (deducted the spam bloggers..)? I guess not much, and that’s fine by me. I know my place in the blogosphere, and quite pleased with it.
But still, how do you know what others think of you? Google yourself of course, that’s how people find you.. So I did just that, and I’m quite pleased with my results. 8 out of 10 results in the first (and most important) page are about me, leading to this blog, to comments I made in other blog and to reviews I gave in forums. I even appear on the 3rd and 4th results pages.. nice.
I’m not a lists kind of guy, but here are some tips, from one ordinary person to another:

  • Create a blog. If you use your name in the url – even better. URLing your name can pretty much nail you that coveted 1st place in the results page. And the posts will most likely also appear on the first page.
  • Comment using your name. If blogging isn’t for you, but you like reading other people posts and commenting, use your name. As a blogger, I like to know who’s commenting my post, other than John Doe…
  • Everything is public. Be careful what you say on the web. Everything can find its way to the internet, and if there’s something you don’t want people to read/know, keep it offline.
  • Freedom of speech. The internet allows people to say pretty much everything they want, but there are still laws to uphold. If you feel a certain post is misleading, or a pure lie, don’t sit quietly. Demand the owner to remove it. Not everything is bound by the freedom of speech.

Catching up on some feeds

Happy Passover everyone..
You know how it is – holiday, vacation, dinners and lunches and all of a sudden your RSS reader is going nuts.. too many feeds, too many posts…
I’m at home today, keeping the work/life balance my employer encourages, and what a better time to read some posts than when you’re sitting in your living room, listening to some music.
Thought I’d give you a little roundup of some of the feeds I track. Here they are, no specific order:
Turbo Todd has couple of interesting posts:

  • The first one is about a new web 2.0 sports site, Ballhype.com, a Digg-ish style aggregator for sport fans and junkies. When will someone create a Digg-ish site for pictures? ’cause Digg can’t get a hint…
  • There’s also one about a recent BusinessWeek cover story, “Is Google too Powerful?” I read it – highly recommended.
  • IBM developerWorks site just won the Jolt Hall of Fame award. I don’t have much interaction with the site (after all it’s for developers, and I am, well, not a developer), but the site adhere to the needs of its viewers (developers), and the award only strengthen it. Congrats !
  • Last but not least is a post about a recent web 2.0 survey that was conducted by a security firm, Clearswift, on the productivity and sanctity of corporate data. Did you know that 50% believe that they are entitled to use corporate computers to access web 2.0 content during work? Entitled. However, only (yes, only) 46% have discussed work-related issues on social media sites and services (IM, forums, communities, blogs and web-based email apps). Fellow readers – start sharing… you should be ashamed of yourselves. only 46%..

Garr from PresentationZen is one of my favorite blogger on the web. His posts are insightful, eye-opening at times. It’s not the shortest of posts, but it’s worth the time. In his recent couple of posts he talks about the maximization of choices – good or bad? Can more choices make us happy or sad? is the freedom to choice really liberates or only complicates things? Free up some time before reading, it’s not your usual feed..

Pronet Advertising is another blog I like to follow, ’cause I can always find some interesting video or picture that serves as the best proof that marketing sells. Like this post from last week, on how to illustrate your value proposition: I think the image says it all.

And of course, can’t finish this wrap-up without Guy Kawasaki’s How to Change the World blog. Current views, interesting posts and insights on the latest and hottest in the blogosphere, and that’s not an easy task. Here’s a recent post about an interview with Google CEO, Eric Schmidt.

I think that’s enough for now. Although it holiday, but I have other things to do.. like having coffee with friends in the sun outside.. and I can’t bring my laptop, it’s not social.. 😉

And on the 25th day…

The Take Back Control (TBC) campaign tells the story of Ned, IT manager and Gil, high ranking executive with little IT knowledge at a medium sized company. Both are worried about their company’s infrastructure status, especially the servers. Well, Gil is more worried than Ned actually. They fear the servers are taking over the company. Why?
Their servers over heat, cost a lot, consume more power, can’t handle the workload, integrate poorly with other applications – among other things.
With IBM Blade Servers – you have no worries. Scalable, slim, low power consumption, integrate with most applications, including non-IBM and easy to manage, with IBM Software products.

RSS readers: if you can’t see the video, click here.
The video is also available on Flix.co.il – here.

You can read more about IBM Take Back Control at the site, ibm.com/il/takebackcontrol/

World’s Best Presentation Contest at Slideshare.net

Slideshare.net, a site for sharing presentations, just announced a contest to find the world’s best presentation. Naturally I entered to the contest and uploaded a presentation I gave recently about Web 2.0.

If you can’t see the presentation, click here.

Feel free to digg it and vote for it… appreciate it :-))

Also seen at PresentationZen and How to change the world.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.