The past week have been pretty difficult for me walking the IBM office in Petach Tiqva. It was a true ‘marketing’ week for Lotus, appearing twice in printed magazines, and three times in online sites – that’s excellent PR work. Thanks Joseph !
First off, I’ve been ‘posted’ at every coffee-area’s wall, with the social software article (pictured here), published at Israel BusinessWeek. The article first appeared at businessweek.com (Stephen Baker), and was picked up quickly by the Lotus community, myself included.
Since its the first issue of BusinessWeek Israel (Magazine, no website), we wanted to publish some pictures with the article – luckily I still have some connections in marcom…
The two page article is somewhat an exact translation of the English article, but we did manage to insert two pictures: the first showing me (excellent profile shot) and my cool X60, looking at My Connections visual map, and the second picture is the map itself. Since it shows some of my 42 IBM connections, I quickly got photos responses in FB. IBMers – it’s worth ‘adding me to your network’ !!
The second Lotus publication this week was at TheMarker IT and TheMarker newspaper, the leading IT/Hi-Tech news site in Israel. We translated some of the buzz surrounding Enterprise 2.0 Conference face-off last week, positioning Lotus Connections lead in the enterprise social software space. TheMarker IT published an article based on some words I wrote down, along with our PR Mgr. – the end result is not what I hoped for, but still a good presence.
Links:
TheMarker IT: IBM and Microsoft charge the enterprise portal’s space (Hebrew)
BusinessWeek Israel: Big Blue Embraces Social Media (pictures, Hebrew)
BusinessWeek.com: Big Blue Embraces Social Media (original article, by Stephen Baker)
IBM Stuff: I’ve opened up a photo album in FB, where you can see relevant Lotus PR, as they appear.
