Dvir Reznik | The (old) Blog

Taking advantage of the current user-created content era isn’t easy, but if you know how to make this world work for you – you’re home free.

Warner Bros are promoting the next Batman movie, dubbed ‘The Dark Knight‘.
With all the latest buzz relating SpiderMan 3, the people over at Warner needed to do something different, that would create a new buzz, and would bring many Batman fans to spread out the word. They first build a site, with only a poster of the movie.

If you clicked the image, you came to another site, again, with only 1 graphic.

Pronet Advertising already posted about it, and I won’t repeat stuff that I read at colleagues, so you can read the rest of the viral marketing lesson at their blog.