The guys over at Lotus911.com have taken viral marketing to the next level with the creation of bleedyellow.com . Bleedyellow is based on Lotus Connections, and is a place where the Lotus faithful gather to post personal profiles, write blogs, share bookmarks, create communities, track activities, and build applications. You can stroll the site without registration, see the people (Profiles), read the blogs, track favorites (Dogear). To participate, you must register (free).
If you happen to attend Lotusphere right now, I would recommend meeting them – just look for the claws sigh…