Posts Tagged 'cnn'

Ashton Kutcher hits 1m followers – good or bad?

Three months ago I sat down with some friends and they asked me how come their facebook page (news feed) is filled with updates from me. I responded by saying ‘I installed the twitter app in facebook, and now my updates on twitter appear as facebook status messages as well’. Everyone asked me ‘twitter what?!’ and I tried explaining it without sounding too geeky.. 😉

Last week the same friends asked me ‘what’s twitter good for?’ and ‘I’m thinking of opening up an account – can you help?’. Oh boy, the age of (twitter) innocence has passed. After this week’s battle between CNNBRK (CNN Breaking News) and Aplusk (Ashton Kutcher) it seems twitter is the new pet on the block and everyone wants one, including Oprah. And twitter has also showed some muscle, by disabling the ‘un-follow’ option from both CNNBRK and Aplusk, to not lose users after the battle is over..

But what are we talking about here people? what exactly Ashton is saying to his 1,140,000 followers? is twitter still the tool to convey meaningful messages or is twitter merely the tool to ‘launder’ gossip and give them ‘a meaning’? Yuval Dror and Lior Zoref both beat the crowd by posting their own views on the subject, but whereas Yuval is still looking for meaning at twitter (maybe because they have no business model yet?), Lior crowned it as ‘twitter revolution has only began‘, pointing to the CNNBRK vs. Aplusk saga and Susan Boyle‘s phenomenon. Gal Mor also published his views, in this appropriately titled ‘Ashton’s and CNN’s publicity stunt‘ post.

Ashton attracts 1m followers because, in my opinion, he has access to mainstream media, and gives us (social-media-buffs) the feeling that we’re not alone in this (twittering).. I’ll probably won’t pay much attention to most of Ashton’s updates (except his ustream videos), but it’s good to know that the dude who’s married to Demi Moore is a social media geek just like us… 😉

What do you think? are you one of Aplusk’s followers? considering to be? has twitter lost its innocence?

Being green in Prague

We stayed at an excellent hotel last week in Prague, Corinthia Towers Hotel, which like many hotels these days, has boarded the green train. Other than the usual towels procedure (put in the tub to change or leave hanging to keep), we saw this gray card on our bed:

Protect. The choice is yours. We’ll serve your room every day. Your bed linen will be changed only when this card is placed on the bed in the morning.

Being green (Dina disconnected all the power cables at home before leaving, and we disconnect some stuff during the day as well) and all, we put the card on the bed only one time – changing linen once in 3 days is more than enough. In the days we didn’t put the gray card, we got another card – green of course – saying thank you:

Protect. Your choice makes a difference. Thank you. Upon your request we did not change your bed linen. Should you choose to have your bed linen changed tomorrow, please place the gray card on the bed.

Lots of business and service providers are looking to be more green, in various ways. What I liked about the Corinthia way is that extra step towards to guests – not just giving you the choice, but also acknowledging it by saying ‘thank you’. One might ask, like CNN’s Ayesha Durgahee, are hotels doing enough or is it just a marketing thing, but for me, saying thank you, is a step in the right direction.

How green are green hotels?




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.