Dvir Reznik | The (old) Blog

Always glad to post success stories and best practices, especially when there’s press involved. Pelephone Communications, one of Israel’s top 3 cellular operators, has launched its new cellular portal (for a small portion of its customers), running IBM WebSphere Portal. This is a great win for IBM Israel, and some of you are more familiar with the details. Pelephone’s 2.1 millions customers are already reaping the benefits of the upgraded portal, with a wealth of content and information, such as TV, Music Videos, Sports, Entertainment and News. C-Soft, an IBM Business Partner, was our partner for this great project, estimated at $250k.

Since the original article is in Hebrew, some highlights:
The new portal performs full adaptation of the content based on the device’s screen size and browsing capabilities. The new cellular portal consumes content from a mobile content management system, that handles the content for both of Pelephone’s networks (CDMA and EV-DO).

Ilan Alter, Mgr. of Cellular Applications, Pelephone:
The new cellular portal is a more stable and efficient platform, that allows us to introduce innovative services for our customers, in shorter development cycles.

Ofer Friedman, Pelephone Communications Account Exec, IBM:
Pelephone’s approach is to supply the customers’ needs, by creating an accessible world of content. We simply delivered the right platform to accomplish that.

Daniel Melka, Telco Executive, IBM:
IBM WebSphere Portal provides an optimal solution in terms of operating flexibility and future growth, that are required from Pelephone, in managing the wealth of information and content they provide.

Links:
Pelephone Communications
The People – Pelephone launches new cellular portal based on IBM WebSphere Portal technology
Web Portal Software from IBM – ibm.com