Posts Tagged 'עבודה'

Back on the market

Today was my last day at Isracard.

After a short tenure at the leading credit card company in Israel, I came to realize there is a gap in expectations, that cannot be bridged at this time. Some might ponder as to ‘why/what/how/are you crazy?!’, but as I learned during my professional career and my personal life alike – talking is the ultimate communication medium, and there’s no point keeping things inside, waiting for them to pass.

I would like to thank Isracard and the wonderful people I met at the advertising department – an awesome bunch of savvy individuals doing a great job that have hugged me from day 1, welcomed me with open arms (and plenty of candy.. 😉 and were supportive from the start. Thank you.

So, I’m back on the market, looking to do amazing online and digital marketing things. You already know how to reach me… 🙂

What am I gonna do next?

First off I want to thank all the people that sent me messages (facebook, twitter and here) following my Moving on post from last week. Reading your positive feedback was pure pleasure, coming from customers, business partners, analysts and friends with whom I worked over the past 8 years. Thank you!

Some of you asked me where am I going, what am I doing next. So, here’s my answer:
As of today, I am still looking for my next challenge. The economic climate isn’t sunny at the moment, but the market is still very much active, and opportunities are always opening up.
If you have a friend, who knows a friend, who heard of an open position – here’s what I’m bringing to the table:

  • 8 years experience at IBM
  • Current (last) role: Software sales leader, for mobile, messaging, knowledge management, web-portals and social media solutions – annual sales of $1M.
  • Worked across all industries in Israel, focusing on enterprise (finance, insurance, government) but also SMB/SME.
  • Previous roles: Intranet Editor and Webmaster, Internal Comms Mgr. and IBM BP Center Marketing Mgr.
  • Familiar with marketing tactics and strategies, social media tools, market analysis and monitoring, budget allocations, interactive and advertising experience.
  • Direct and channel sales, pipeline management, generating demand, sales cycles, CRM/Siebel expertise, post-sale support.
  • Excellent knowledge of the IT market, both locally and globally, fast learner and technology savvy.
  • Almost 31, single (with a special lady), BA in Finance and MBA in Marketing, and a graduate of IBM Global Sales School.
  • Willing to relocate if needed.

I’ll be most useful to your company in two major fields:
Marketing – as a marketing manager, digital/internet marketing manager and/or marcom mgr.
Sales (IT) – software sales, sales leader/manager, account manager.

I’m well-connected, socially that is, so feel free to ask around for recommendations. If you need a formal CV, email me: dvirreznik at or send me a DM on twitter. See you around 🙂

Photo from istockphoto, licensed.

Where do I vote?

With all that’s going on in Israel in the past week, people forgot (or not) that the elections are coming up, in just over 2 months (Tuesday, Feb. 10, 2009). The Israeli Government Portal,, offers a new service, that allows every citizen to check where he/she are registered to vote. Just fill you ID#, security code and hit ‘Search’. This new service is actually a Domino application, developed by Sharon Ben-Haim, the CIO of The Ministry of Finance, whom I sure you know by now.
If you’re not sure where you’re registered to vote, head over to and check it out (homepage, scroll till mid-page).

Being an IBM salesman – a year in review

Well folks, it’s been 13 months now (next week) since I took the job of Workplace, Portal, Lotus and Collaboration Software Sales Specialist (that’s my actual title in the employee directory). From my (short) experience, there are three pillars to being a successful salesman, regardless of the industry or LOB you’re in. Guess I didn’t invent the wheel, but after being Lotus Sales dude in Israel for 12.5 months, here’s my view.

  1. Your (existing) customers. Many people told me this, in various scenarios, but the end game is the same: if you are not talking to your customer, the competition is talking to your customer. Plain and simple. Talk to your customers at least once a week, be their friend, not their vendor. When they’ll need something, they’ll let you know. And not the competition.
  2. Your market presence. One might argue that when you’re selling Mainframe, what’s the use of putting up a blog, or a viral video, but in today’s environment of something 2.0, everyone’s online. The market MUST know who you are and what you sell. Your customers (#1) will buy more solutions, if you work smart and treat them well, but you need to increase your market share, and the market needs to know what you’re up to. Meet with people, attend trade shows and conferences, speak, share, mingle, network, schoomze, blog, tweet, FB, Flickr, LinkedIn, FriendFeed. ‘It’s not what you know or who you know, it’s who knows you.’ Susan RoAne.
  3. Your support team. Sometimes we tend to dismiss post-sale support. Why should we bother, we already have that one in the bag… Well, guess again. Your post-sale support is crucial. Crucial. Because your customers will evangelize your solution if you’ll respond to their issues and put the weight of your company behind them. They might not always get the solution they wanted (you know gmail is still Beta, right?), but at least they’ll know you did your best, and they have someone to turn to.

As I said at the begining, it’s not new stuff, haven’t invented the wheel. The trick, as always, is managing your time.
You need to prioritize the three pillars, every single day – there are days you’ll put 90% to support a customer, and other days you’ll spend visiting customer locations, all day. Why am I saying all this? Because finally, after lots of testing and piloting, I think I got it right. The mix. I hope.

[photo by theamazingshrinkingman]

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.