Dvir Reznik | The (old) Blog

Something good is happening to Israel in the social media scene. Twitter is getting A LOT of screen time, and even yours truly got his 30sec of fame in a recent TV piece (1:25min from start and again, later on) trying to uncover the mystery behind the micro-blogging platform.

Advertising agencies and consumer goods companies cannot ignore the stats and grown interest, so both started to incorporate social media aspects into their traditional and interactive campaigns. A month with Nokia N97, courtesy of N97Unboxing.co.il, did bring plenty of attention and social media coverage for Nokia Israel and the N97, but most reviews weren’t that favorable, and in my opinion might damaged the launch of the device.

But enough of Symbian, because I have roughly a week to learn a new language – Android! I’ll be switching to a Samsung Galaxy (aka i7500) within a week or so, part of a local campaign run by Samsung Israel, Cellcom (largest cellular provider in Israel), TheFusion, McCann Digital and Nir Refuah of course, to launch the first Android device in Israel. Details of the campaign are still sketchy, but I do know it will be a 48 hour contest (vs. another local blogger) during which I’ll have to send status updates (#samsungalaxy) every 30min or so. To keep me busy (and awake) during those 48 sleep-less hours, Samsung will pamper me with various treats and surprises. Good thing I haven’t found a job, yet… 😉

So, couple of necessities before the campaign starts – help appreciated (Thanks in advance!):

• Twitter app for Android
• Facebook app for Android
• Video streaming app for Android
• VOIP app for Android (Fring doesn’t support Android OS)
• Must-have Android apps – update: found Android Market, but if you have specific suggestions, feel free to comment.
• Tips and tricks

Will keep you posted how this develops.