Posts Tagged 'google'

Keeping Up with the News, 2011 Style

Earlier today I did ‘a Scobleizer’, and deleted all of my RSS subscriptions from Google Reader. The decision to start fresh was growing in me for a few weeks now, and Scoble’s post from this morning only affirmed my decision.

Some prefix is required here, as I haven’t written about that topic in a while – the distribution and consumption of news. With the ‘Big 3’ in mind – Facebook, Google+, Twitter, and adding Flipboard and HitPad to the mix, I think I’ve reached some conclusions on where I turn to read what, which also seems to coincide with current public perception:

  • Google+ is where serious discussion takes place, and valuable opinions and insights are shared. My good friend Hillel Fuld is a strong believer in Google+, mainly for the vibrating discussion that takes place. If you got your circles right, you’re in for a treat, content-wise, any time of day.
  • Facebook is where the fun stuff is shared, racking up Likes and Shares all around. I might find there an interesting Share, but most of the time – I find myself ‘judging’ the content based on the photo used.
  • Twitter is tricky. Among all other social networks, Twitter is the only one that actually broke psychical boundaries, making it easier for people like me to interact and tweet with people like Robert Scoble, Dave Morin, Daniel Bedingfield, Ashton Kutcher and many others. Having said that, Twitter still needs to find a way to deal with all the noise. Other than lists.
  • I’d also mention LinkedIn, which made a huge leap news-wise when they released their new iPhone app, which includes the ‘Updates’ tab, for top shared news from my network. Hands down my favorite app for hot stories.

So now my RSS reader is clean (actually was clean for two hours or so), and I’ve already started adding feeds to it, in small doses: Dave Winer, Scoble, Boston.com’s The Big Picture, Google Android Developer Blog, and a few others. It’s taking shape again, but I think I’ll have 20 at the most (compared with 80+ I had last time). With the built-in Google+ integration, I hope the new Reader will help Google regain a place on my list.

What’s your favorite tool or social network for catching up with the news? How many feeds do you keep track after? Shout back here, on Google+ or on Twitter.

20111102-014731.jpg

Last but not least: This is the 3rd post I’ve written from my iPad, and I do think it’s time I share a few thoughts on my shiny new gadget and how I use it. Stay tuned, more to come.

Zeitgeist 2010: Year in Review

We’re closing in on the YE, and the summations/reviews/top-10 lists are already underway.

Zeitgeist (The spirit of the times) is the Google way of telling the world what happened (methodology), by looking into top searches, fastest rising and fastest falling, filtered by country/industry. Interesting to see what different countries are searching for – ‘פייסבוק‘ (facebook in Hebrew) was the #1 search term in Israel, with Youtube clinching the #3 spot. The US was most interested in iPad (fastest rising) and the tragic oil spill (fastest rising in News).

For those in a hurry, here’s the 3min summary of the Google Zeitgeist 2010:

LOTS of data can be found in the Google list, and plenty of insight is available on each search query. There’s also an interactive map where you can zoom in, change timeline and compare events – feel free to explore for yourselves.

Google’s Pac-Man cost the world $120,483,800

Frankly, I thought the figure will be higher (HE tweet), closer to $500m. Given the amount of traffic Google receives a day, and the twitter buzz surrounding the Pac-Man homage, ‘losing’ just $120m is fine. Also, bare in mind that Friday is a non-working day in Israel, so we helped, by like $10.

Google's Pac-Man homage

Now, to the math:

On average, a user spends 4:30 minutes per day on Google.com, spread across 22 pages, give or take a page. Each search you perform is over in ~12sec (270/22). Seems like nothing, but next time you search, start the clock – 12sec is a lot of time.

On Friday, May 23rd, the average user spent an additional 36sec on Google.com, playing Pac-Man of course. Assuming Google.com has over 500 million visitors a day (Wolfram-Alpha), then the Pac-Man players  have consumed almost 4,820,000 hours of play (!), and, at a $25/hour rate = $120, 483,800 per day. Oh, and if all the Pac-Man players had Google employees’ benefits (higher hour rate of course), the cost leaps to $298,803,988.

In case you missed the homage, or just want to play (and burn more $$), Google has created a permanent page: google.com/pacman. Enjoy 🙂

Conan O’Brien visits Google

Conan O’Brien has some free time, so he is doing a tour across 30 US cities, before his new TBS show kicks-off coming November. Last week he stopped by at Google, part of At Google Talks series.

A day of change – Apple/HP/ICQ

Wednesday was a busy M&A day, and twitter helped me keep track of the excitement. Apple buying Siri, AOL selling ICQ and last but not least – HP buying Palm. 3 deals that will shape our lives in the coming years, and it’s no surprise all 6 companies involved (Apple, Siri, DST, ICQ, HP, and Palm) are in the mobile business. That’s were the action is happening now, were the focus is, and obviously – $$$.

Carlos Slim, the world’s richest man, said in one of the few interviews he gave, that he entered the mobile market in the 1990s (with Telcel, 92% market share, subsidiary of Telmex), because there are more opportunities for growth – in a household there’s 1 fixed-line, but at least 3 or 4 mobile lines.

Siri on iPhone

Siri on iPhone

Apple’s acquisition of Siri (an iPhone app – personal assistant that understands what you say, accomplishes tasks for you and adapts to your preferences over time) is maybe the clearest ‘declaration of war’ against Google and its search engine. Voice search technology is the next thing in the mobile market, and Siri will be Apple’s answer to Nexus One’s voice search – a feature I loved when reviewing the device (Hebrew post), that although not perfect, will change the way each of us interacts with his/her phone.

HP’s move was a total surprise for me, that on the one hand seems somewhat natural – completes its Personal Systems Group, and on the other seems like another distraction from their main business (Services & Software). My first PDA was a Palm Pilot Vx, which I bought in 1998 for $100 or so. Since then Palm has evolved, mainly in software and technology, less in hardware, and I (as Mashable) believe it was this aspect of Palm’s business (over 1,500 mobile-related patents) that was most attractive to HP.

Palm Pre

Palm Pre

Now, with webOS, HP has one of the best mobile OS out there, which can be installed on a variety of devices, from smartphones to tablets and maybe even netbooks. My thoughts for this deal are:

  • How it will translate in markets that have a strong HP presence with weaker Palm presence, such as Israel?
  • What the near future holds for HP-Microsoft cooperation? HP have made substantial investments in Windows platform, for both smartphones (Windows Mobile) and netbooks (Windows 7), and now, with in-house (and free) webOS, there is no need for that.

What are your thoughts? Can the new HP/Palm become a contender in the mobile market, against taking share from iPhone/Android/Symbian? Will you buy a webOS slate over an iPad?

The mobile market was definitely shaken this Wednesday, looking forward to seeing the ripple effect of that shake.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.

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